It is hard to tell the difference between a sales funnel vs website, especially when you are a beginner in the world of digital marketing.
You must have come across the term ”sales funnel” a lot and wondered what does it mean and how is it different from websites?
Let’s try to answer the above questions in the simplest manner without using many jargon and complex marketing terms so that it is easier for readers to comprehend the meaning of both terms and their difference as well.
WHAT IS A WEBSITE?
Normally, a website consists of five to twenty or more web pages with content.
These pages may include basic information about the company, contact information, list and description of products and services, and sometimes one page is dedicated to a blog as well, which is updated on regular basis.
Let’s use an analogy to explain the website better.
A website is similar to a multilane highway.
Visitors normally see the home page first, just like traveler sees the entrance of the highway first.
Other pages of the website are similar to different lanes and ramps of the highway.
Website traffic refers to visitors on the website.
These visitors move to other web pages from the homepage, just like the car takes different routes on the highway.
Website visitors browse through the website and check out the products and services, read up some reviews and blog posts and sometimes they do not find what they were looking for on the website, hence never open that website again.
If we further elaborate on the analogy, visitors on a website can go either way, in or out.
Web pages are just like on-ramps for vehicles because people often find out the website through search engines.
This way they tend to visit the website for further details about products or services.
Investing in search engine optimization (SEO) is worth the money spent as it can really pay off in the future. With SEO your website has visibility and high ranking on google search.
When you invest in SEO, it means you want to have a strong presence in the digital world to attract potential customers.
The basic purpose of every e-commerce website is to attract maximum visitors and turn them into paying clients; either they can promote online transactions or motivate website visitors to purchase from the retail outlet of the company.
The problem is some websites have too many options and offerings for their customers but do not have many directions.
This makes visitors very confused and they find it extremely hard to navigate through different pages of the website.
The problem is similar to taking a route with no signs on the road.
It is possible to make your website creative and user-friendly so that it is easy for visitors to navigate, but for that, you need to put in efforts as these webs need continuous improvement.
For a website to deliver positive results, it is necessary to invest effort, money and time in it.
HOW IS SALES FUNNEL DIFFERENT?
Continuing the highway analogy lets see how sales funnel is different.
As explained earlier, a website is just like a multilane freeway, whereas, a sales funnel is similar to a one-way road.
A sales funnel has just one direction: to make a sale.
Sales funnels do not have many options, buttons or links to visit social media pages or other blog posts.
It has lesser distractions as its main goal is to tell the visitor about the services or products of the company, prompting them to either make a purchase or leave.
WHAT ARE THE TYPES OF DIFFERENT WEBSITE TRAFFIC?
To get a better understanding of the difference between website and funnel, we’ve described different types of website traffic:
Inbound traffic means people who are looking for something in particular and end up on the website through a search engine.
While searching, visitors type specific keywords that lead to websites.
It is important to invest in SEO so that the website appears in the first few pages of the search engine, else people will not be able to locate your website online.
Inbound traffic is also called as the organic traffic as they are the direct result of SEO or search engine marketing campaigns.
Websites usually have practical, rich and relevant content, these are qualities search engines look for.
Keeping this in mind, if your website has content that would rank highly on different search engines, then congratulations as you will be getting a lot of traffic on your website.
People who visit websites through social media or another online advertising network, are referred to as outbound traffic.
Many websites use paid advertising to attract customers, like pay per click (PPC), these advertisements are targeted at potential customers who can be converted into paying customers so that the cost of ad can be justified in the end.
WHICH IS BETTER: WEBSITE VS FUNNEL?
Websites are used to publish content about the company, its services and other related information that helps in generating organic traffic by the presence of search engines.
Whereas, sales funnel focuses on converting traffic into paying customers and generating ROI.
Both serve different purposes.
HOW TO BUILD AN EFFECTIVE SALES FUNNEL?
Let’s elaborate more about the sales funnel.
Creating a sales funnel requires great effort, hard work, and a creative mindset.
In order to build an effective sales funnel, you need the following:
1. Build A Strategy
Always build a strategy before developing a sales funnel. For that, we highly recommend the DotCom Secrets book, especially if you are new at creating sales funnels.
First, think about your dream customers, and now create an identity according to their characteristics and preferences.
Second, once you have decided on your dream customers, you need to find out where you can find them online.
Third, you must create a very appealing offer that would attract them towards your sales funnel.
Lastly, once you’ve attracted your customers to the sales funnel, the next step is to convert them into paying customers by making them purchase your product or service.
This entire process is similar to fishing.
First, you decide what sort of fish you want, then see where your desired type of fish can be found and then create a lure to catch the fish.
2. Sales Funnels need Best and Creative Content
After building a strategy to win over the customer, the next step is communication.
You must have creative and effective content to communicate your message to potential customers.
This is why copywriting is very important in digital marketing.
These days many companies understand the importance of effective communication, therefore, they hire writers to create good content.
These writers can be either in-house or freelancers.
Good writers who create high-quality content take up a big chunk of your advertising budget.
So, you have to decide whether you’re ready to spend that much on content.
If you do not want to spend that much or you don’t have much budget to spare for writing, either way, do a writing course and work on your writing skills to create content yourself.
This can be effective as well as it will save you a lot of money.
If you do not want to do so much work, then another easier way is Funnel Scripts.
It is a software from Russell Brunson. This software has scripts that can be customized and used for different companies.
It is a great product to create content; he worked with high-quality copywriters to create this content.
3. Look for the Right Sales Funnel Builder
For developing websites, people often go to WordPress, however, I do not recommend WordPress for building sales funnels.
Although WP can be used to build a sales funnel but that is not the aim of WP.
Building sales funnel on WordPress is similar to cutting your food with a spoon, instead of a knife.
You must be thinking, why?
Firstly, WordPress is not meant for building sales funnels.
You will have to put together various plug-ins and also pay for some parts as well.
Another downside of using WP for sales funnel is that even if you get hands on different tools to work together, WP can issue new updates.
This way your sales funnel will not be able to handle the newer version, making all your efforts going to waste.
You can try ClickFunnels for creating sales funnels.
It is great for people who are not much into technology as its simple to use and allows you to build a sales funnel in no time.
You do not need months, weeks or even days now, as ClickFunnels can help you build a sales funnel within few minutes only.
If you are not too sure about this tool, then feel free to try out the risk-free, free trial for 14 days by clicking here
ADVANTAGES OF CLICKFUNNELS AS COMPARED TO OTHER TRADITIONAL TOOLS
1. Effective Landing pages That Attract Paying Customers
The main focus of websites is to provide information and minimize the bounce rate, that is why websites are designed in a way to make visitors stay on the web page and check out all the pages.
On the other hand, landing pages focus on converting your visitors into paying customers.
Having said this, landing pages are built with great effort, technical skills, and other resources.
With the help of ClickFunnels you can increase the effectiveness of your landing pages as they play a key role in turning traffic into paying customers, also includes a clear call to action (CTA).
ClickFunnel landing pages are effective as they lure visitors into making a purchase from the company and finalize the process of sales.
2. Advanced and Innovative Digital Marketing Funnels
The best thing about ClickFunnels is that it allows you to create sales funnel within few minutes only. whereas, if you use any other tool or platform, it can take you days or even weeks to create a sales funnel.
ClickFunnels has a wide range of templates and features, which allow you to create an innovative sales funnel.
Furthermore, the software combines all the ends of the conversion funnel including upsells, downsells, payment gateways, and autoresponders.
All you have to do it to configure them as per your need in the beginning and then onwards you are good to go.
3. View Full Funnel Conversion Before Going Live and Testing of A/B Split
One great advantage of ClickFunnels is that you can view the full-funnel conversion before it goes live.
This allows you to make improvements in your sales funnel sequence and create a great sales funnels for your desired customers.
ClickFunnels also has a feature of A/B split testing, with this you can create two different versions of the same page and launch them alongside to see which one of them attracts more paying customers.
The analytics of ClickFunnels help you asses which page did better at making sales. This feature is amazing, it is available on websites as well but becomes very monotonous there.
4. Tailor-made Funnel Order
ClickFunnels also allows you to make last-minute changes to your funnel order.
Only within a couple of minutes you can change and rearrange the funnel steps.
This software has an advanced user interface which lets you add or delete pages without disturbing the codes.
Making such changes on websites can become a nightmare and hectic task.
5. Sharing and Replication of Funnel
ClickFunnels also lets you share your funnel with other users by just clicking on a button. Also, you can replicate or duplicate a page or an entire funnel as well.
Doing the same thing on the website can take up lot of time.
An effective sales funnel can be very beneficial for you as compared to a website.
Even if you are a person with not much technical knowledge about coding, ClickFunnels or any other website builder allows you to build web pages.
WordPress is mainly used for managing content, it gained popularity because it allowed non-technical people to create a website for free.
However, you should not settle on the basics for your sales funnel.
After going through the difference between websites and sales funnel in detail, which is better for the business?
The answer is Both! As both serve different purposes.
With the help of ClickFunnel and website, you can increase your paid web traffic and still enjoy the benefits of organic traffic.
Your business objectives will help you decide best whether you need both tools or anyone.
Normally, companies go with websites at the start as they are affordable and attract organic traffic from different search engines.
However, if you want to generate revenue from the beginning then it is best to go for ClickFunnels as it helps you in testing, targeting and optimizing your sales funnel.
It allows you to increase sales and revenue, especially from paid web traffic and create sales funnel in no time with the least amount of effort involved.