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How to use sales funnels for affiliate marketing (All You Need To Know)

How to use sales funnels for affiliate marketing (All You Need To Know)

Sales funnels are quite popular for online marketers.

Many people say that they have improved their results after creating funnels to promote their products, so they are an important part of their marketing strategy.

In this post, you can learn how to use sales funnel for affiliate marketing.

What Is A Sales Funnel?

When users visit your pages, your goal is to turn them into leads or directly into customers. 

The Opt-in page is the first page of your sales funnels or the first step of your marketing path. Usually, the opt-in page requests an email address or a specific action from the visitors. 

Then, they will go deeper to other pages or will receive promotional emails. 

All these pages and emails are parts of your funnel.

Here is a super simple definition of a sales funnel: It is the path that users will take from the time they visit your site until buying your product.

Sales funnels can work for any type of online business and marketing. 

If you have a product to promote, you can create a process that warms up the visitors of your site before promoting your final offer. 

A part of a sales funnels is any upsells or additional fees in the future.

It may sound technical for people who have no experience with internet marketing. 

The truth is that if you try to do everything manually, it will take days or weeks of coding and even more time to figure out the right offers and landing pages.

However, most things in internet marketing are automated these days. 

You can use tools that have already done the process for you. 

A great tool for creating funnels is ClickFunnels.

It’s a top tool for funnels that has a free trial for those who want to take a look inside. 

It includes pre-made funnels, and you can create your own pages with a drag and drop tool.

The most important thing is that you don’t have to be an expert on technical things to create profitable campaigns for your business. 

Many of the marketing experts have no idea about the technical parts of a website, so there are many opportunities for everyone

What Is Affiliate Marketing?

Affiliate marketing is the simplest online business model. 

You don’t need to own a product or handle customer service. It is great for people who don’t want to spend time or don’t have the knowledge to develop a product or communicate with buyers. 

However, if you learn about marketing and traffic generation, you can earn a lot of money in the long-term without a product.

Affiliate marketers promote other people’s products and earn commissions for every sale they make. 

Usually, they need to join the affiliate program of the product that they want to promote and get their affiliate links.

Then, they must send traffic to this link.

There are three parts that are involved in an affiliate marketing transaction.

1. The seller or product creator

The seller can be any product creator or online retailer.

They sell the product and take care of the shipping process or customer service.

Any digital or physical product can be a part of an affiliate marketing transaction.

Usually, the sellers create affiliate programs or join big affiliate networks with many affiliates.

2. The affiliate or publisher

The affiliates can be individuals or companies who handle the part of their marketing. 

They need to convince consumers to buy the product.

Their job is to find the right audience and the right marketing channels for their promotions.

In most cases, they know in advance how much they will earn from each sale.

Most of the time, affiliate marketers promote their links on their websites.

It’s possible to post affiliate links on other platforms like social media and YouTube, but it’s a more effective strategy to send traffic to your landing page that will be the first part of your affiliate marketing funnel.

3. The consumer or buyer

The last part is the consumers.

They are average users who buy things online.

Usually, they don’t know that someone makes commissions from their purchase, and they don’t pay more money.

Affiliate Marketing Pros and Cons


1. You don't develop a product:

Most beginners don’t know how to create a product and handle the complicated parts of this process.

It is much easier to promote products that already work.

2. Billion-dollar business:

The opportunities are unlimited.

Big companies like Amazon, eBay, and ClickFunnels have affiliate programs, and you can promote their products.

3. Low entry cost:

You can start even for free, but a small investment is suggested because you will need the right tools. 

However, the investment is quite low compared to other business models.

4. No experience needed:

If you have a computer, internet access, and the ability to copy-paste your links, you can get started with affiliate marketing. 

Technical skills are not needed, and internet marketing is just communicating with other people online.

5. Passive Income:

You can promote products with recurring fees and upsells.

Also, if you build a source of free traffic for your affiliate marketing funnels, you can get results for years without further work.

6. Performance-based results:

You will get paid for your sales and not for the time you invest. If your performance is good, you will get what you deserve.


1. No control on the seller:

The only negative is that you don’t control the products that you sell. 

The seller can raise the prices, stop selling the products, neglect to update it, or lack of good customer services.

 The good news is that you can promote another product when things go wrong.

Why Do You Need A Sales Funnel For Affiliate Marketing?

It is one of the most common mistakes not to have a sales funnels or a page to presell your product. 

If you have experience with any type of online marketing, you already know that most people who click your links don’t buy anything.

When you share your links on social media or a blog, there is no reason to assume that people are in a buying mood. 

They just search and consume interesting content.

If they click any links, they expect to see more content or something relevant. 

However, they are not ready to start buying things with their credit.  

The first thing that you can achieve with your funnel is to offer them free content in exchange for their email address. 

If you have created content relevant to your niche and the offer of your funnel is relevant to the content, some of the visitors will give you their email address. 

Then, you can communicate with your subscribers regularly.

The next step is to build trust with them before promoting your product. 

You already know that they are interested in your niche, so there are chances to buy your product later.

The bottom line is that a funnel allows you to turn your visitors into buyers. 

Many companies have multiple funnels depending on their traffic sources and the type of content to maximize their conversions.

How To Build A Sales Funnel

There are many types of sales funnels, and you can be really creative with that part. 

However, if you are a beginner, it would be better to follow a formula that works before you start doing your own thing. 

Once you have results, it’s easy to test new things or add your own version.

First, you will need a platform or a website to create a funnel.

I mentioned before ClickFunnels as a service that has pre-made funnels and allows you to create your own pages easily. 

It is the easiest way to get started, and you can avoid all the technical parts. 

If you don’t get results from your funnels, you can try the training program of ClickFunnels on how to build funnels with the name One Funnel Away Challenge.

The first step is to create a nice landing page.

 You need a nice design and a free offer to get started.

It can be a video, ebook, discount for a product, training, or anything else you can give for free. 

You want an appealing title, a nice image or video, and a form to put their email address.

Once they fill in their email address, you will send a link with your free offer, and they will get redirected to a “thank you” page or a page with your affiliate link. 

This process will be automated. 

They don’t have to wait for you to send the links manually. Every auto-responder or sales funnel service should help with that. 

Next, you can send an email series. Again, it will be an automated process, and every subscriber will receive the same emails.

Your funnels can have more pages.

This is how a basic funnel looks like.

It can be enough to get results, and you can always improve the offer, copy, and design.

Top 5 Affiliate Programs

You can’t start any affiliate marketing campaign without a product to promote.

Below you can check some of the best places to browse for products.

1. ClickFunnels Affiliate Program:

Clickfunnels Review Homepage - Funnelopedia

ClickFunnels includes one of the best affiliate programs on the internet. 

You can promote the main tool and make 40% commissions. 

There are recurring fees, so you add up for each new referral and earn passive income from the older referrals. 

Also, you can promote every training program for commissions that can reach up to 100%.

Join Clickfunnels affiliate program


2. Clickbank:

Clickbank Home page

Clickbank is the biggest affiliate network in the world with good and bad products.

The benefits are the big commissions that can go up to 75% and the multiple options in digital products for different niches.

In the negatives, most products and vendors are unknown, so you must know how to convince your audience.

3. Amazon Associates:

Amazon affiliate program_1 (1) (1)
The affiliate program of Amazon allows you to promote any product from this huge marketplace of physical products.

It is easy to convert because many people are already buyers and trust Amazon. However, the commissions are low compared to other alternatives.

They vary from 1% to 10%. Also, you get credit only for sales up to 24 hours after your referrals visit Amazon through your links.

Most affiliate programs give credit to the affiliates for a longer time.

4. ShareASale:

Shareasale Affiliate program
It is an affiliate network that includes both digital and physical products.

You need to apply for each vendor, and they approve you manually based on your details.

The types of products and the commissions depend on each vendor.

5. eBay Partners:

Ebay partner network

eBay is a huge marketplace, and people already love to buy on it.

It is quite similar to the affiliate program of Amazon with low commissions, but a lot of products to promote.

4 Ways To Get Traffic

Once you have decided what product to promote and built your first funnel, you can focus on traffic.

There are many ways that you can use to get traffic, and here are some common ideas to get started for free:

1. Social media marketing:

Most people have a profile on at least one social media network.

So, your audience is on social media as well.

There are many platforms to get started depending on your audience, but the most popular platforms are Facebook, Instagram, Twitter, and Pinterest.

Each social media network requires a different type of content and different strategy, even if some things are common.

2. SEO:

If you have a blog, SEO is by far the best option. 

SEO stands for search engine optimization, and it is the process of getting ranked on the first page of Google for keywords in your niche.

Google is the website with the most visitors, so you can expect tons of visitors with an effective strategy. 

However, it takes time and is harder than other types of traffic.

3. YouTube marketing:

YouTube is a search engine because people use keywords, but it has subscribers and likes as well. 

If you can put yourself in front of the camera and create some nice videos, you can attract your audience. You need videos relevant to the products you promote to increase conversions. 

It allows you to add links in the description, and this is the place to add your link for your sales funnel or website.

4. Forums:

People on forums start discussions and ask questions.

If you can add value and help other people, you can establish yourself as an expert in your niche.

Then, people will visit your website and check your recommendations.

Each forum has different rules, but most of them allow links

How To Get Traffic From Facebook

The most popular social media network is Facebook. 

Many marketers use it to get traffic for years, and it’s quite easy if you do some of the things that you will read below:

Optimize Your Facebook Page or Profile:

There are many options to add descriptions or details on a Facebook page. 

You need to use these parts to promote your sales funnels. 

For example, you can fill in the about tab, add your link, add a call to action, and create relevant images.

Create New Post Regularly:

While there is no rule on how many posts, you need to publish new content multiple times a day. 

The content must be informative or interesting to attract the attention of other people.

Your chances for conversions and clicks to your links increase when the content is super relevant to your sales funnel.

Engage with other users

When you start on Facebook, most people have not heard about you yet. So, you need to engage with them before they search for you. 

For example, you can follow other pages in your niche, like people’s posts, leave comments, and be an active member of Facebook. 

Then, some of these people will start checking your page or profile and like your posts.

Join Relevant Facebook Groups

Facebook groups are online communities. 

People share information and ask for help. 

You can become an active member of a group and share your links or your page. 

Of course, you need to add value and follow the rules of the groups if you want to get results from this strategy.

Facebook Or Instagram Advertising

It is a decent option for those who have a budget to invest. 

You can target a specific audience based on their demographics and their interests on Facebook/Instagram. 

Paid traffic can speed up the process, but there is a risk of losing money.

3 People Who Are Crushing It With Sales Funnels and Affiliate Marketing

Russell Brunson

Russell Brunson

He is the owner of ClickFunnels and one of the top experts when it comes to sales funnels. 

He can promote any product he wants with the right combination of traffic and funnel. 

ClickFunnels has been built with this business model, and the net worth of Russel Brunson is over $30 million. 

He is a great example of how far you can go by building funnels, and you can get his courses on the training programs by ClickFunnels.

Stephen Larsen

Stephen Larsen

He is one of the top funnel builders of ClickFunnels and a coach of the One Funnel Away Challenge. 

Also, he is a coach of the Two Commas Club that is a club only for people who have made over 1 million dollars with sales funnels. 

For most online marketers, it would be an amazing achievement just to be a member of that club.

Stephen Larsen has also tried to create the perfect funnels for MLM marketing. 

He has created the course Secret MLM Hacks that is one of the best courses in this category.

Spencer Mecham

Spencer Mecham is a ClickFunnels Dream Car Winners. It means that he has achieved to have 100 affiliate sales with ClickFunnel. 

He had a regular 9 to 5 job until a consultant recommended ClickFunnels as a way to market the products of his company. 

The next step was to learn more about building funnels and discovering the affiliate program of ClickFunnels. 

He took action and became a successful affiliate marketer.

Courses About Affiliate Marketing and Sales Funnel

One Funnel Away Challenge

This is a top training program that teaches people how to create sales funnel for affiliate marketing.

It is not only for affiliates but for every online marketer who wants to get started with sales funnels.

The members can expect a step-by-step training that is created to challenge you for 30 days.

There are some coaches with amazing results and experience.

Russell Brunson and Stephen Larson are two of the coaches.

One of the main benefits of the program is that you can learn from the best in the world in this category.

The package of the program includes content in a video, book, and audio format.

It can work for all types of learners and marketers.

You can be a complete beginner or a marketer some experience.

The training starts with the basics and includes more advanced stuff as you continue.

For the beginners who do not have a product yet, it is a good idea to start with the affiliate program of ClickFunnels.

The One Funnels Away Challenge is a training program for sales funnels and ClickFunnels at the same time.

So, using the most relevant affiliate program is the best way to apply what you will learn and get results.

Also, the commissions and rewards of the affiliate program are quite impressive.

The cost of the program is $100, which is quite low for the value that is included in the program.

There are tons of content inside that you can use to build a real online business.

You will need a membership of ClickFunnels to build your sales funnels, but it has a 14 day free trial for any beginner.

If it does not work for you, there is a money-back guarantee for 30 days.

Spencer Mecham's Affiliate Secrets 2.0.

Spencer Mecham is an entrepreneur and affiliate marketer who used sales funnel to quit 9 to 5. 

Affiliate Secrets 2.0 is the second version of his course that teaches people how to achieve the same thing. 

It is a complete affiliate marketing video course. You can learn how to start and grow a business using ClickFunnels. 

If you want to learn about affiliate marketing and take action, it can be a decent choice for you. 

There are some amazing strategies that will help you to become a great marketer.

Franklin Hatchett's Savage Affiliates

Savage Affiliates is a course on affiliate marketing created by Franklin Hatchett. He is a successful affiliate marketer and website owner. 

He teaches ways how to get free and paid traffic. 

Of course, you will learn to use sales funnels in your affiliate marketing campaigns. 

You can learn on this program how to use both WordPress and ClickFunnels, depending on your strategy. 

There are over 100 videos with details on how to make money with Clickbank, Amazon Associates, and use email marketing.


Affiliate marketing can be very profitable when you create the right sales funnels for your products. 

A sales funnel with the right offer can make the difference between a good and a bad campaign. 

There are many successful marketers who already use these methods, and some of them have made most of their money with affiliate marketing alone.

Learning how to build sales funnels is a skill that can apply in most online business models. 

In this article, there are many ideas and resources to get started.

It is a beginner-friendly business that anyone can make it work with a computer and without a big budget.

Disclosure: When you purchase a service or a product through our links, we sometimes earn a commission.