If you are an author, you can learn to use sales funnels even with no experience in online marketing.
You don’t need Amazon or any other marketplace!
In this guide, you will find out how to sell your book with a sales funnel by using a top funnel builder.
Why You Need A Sales Funnel As An Author
Every author who wants to sell a product on the internet need a sales funnel. It turns a simple user to a customer if you follow the right process.
Of course, it is not possible to turn each visitor to a buyer, but it filters out those who are not really interested in your products and allow you to communicate with the potential buyers.
It’s the most important part of the marketing process and the first part of the buying process.
Without a sales funnel that converts, you probably don’t get the maximum from your product and leave money on the table.
What Is A Sales Funnel?
The best way to understand sales funnels if you are a beginner is to visualize a real funnel.
At the top of the funnel, there are a lot of visitors.
As you get lower, you will find fewer visitors in each step, and finally, a percentage of them will buy your product.
Before you start sending visitors to your funnel, you will need a lead magnet.
It can be a freebie, a bonus, or anything that can get the attention of other users in your niche.
Once they receive your lead magnet, they get into your funnel. A sales funnel has four important steps:
Once the visitors get into your funnel, you can name them prospects. The goal of the sales funnel is to sell your book.
The awareness step is actually to learn about your book.
Next, you must get their interest with an email series, make them take the decision, and finally sell the book.
While these steps are not complicated, you can make some improvements through the process before getting the best possible results.
What Is ClickFunnels?
ClickFunnels is the most popular sales funnel builder on the internet.
It is an online tool that helps users without experience create and design their funnels.
It’s very easy and simple to create a new account and start promoting your products.
While there is a learning curve, you actually drag and drop things. There is no coding or technical stuff.
The best part is that there are many pre-made templates for many types of businesses and can be extremely helpful for authors.
Also, you can use it to scale your business and add upsells that could boost your earnings.
Attend the One funnel Away Challenge
The One Funnel Away Challenge is a training program that teaches you how to use ClickFunnels.
The goal of the challenge is to help you start growing your business with funnels in 30 days. Each day, you get a new training video and specific instructions.
Russell Brunson is one of the three people who have created the training.
He is the co-founder of ClickFunnels, a successful entrepreneur, and one of the most skillful people in the world on funnels.
If you want to make sales on the internet and build a real business doing that, learning how to create and optimize funnels is an essential skill you can start learning today.
The Expert Secret Funnel Example
Expert Secrets is a book that is written by the Russell Brunson and promoted with funnels.
It is a guide on how to create funnels and learn more about marketing. It is worth to study the funnel of the book as well.
Russell Brunson has sold thousands of copies on each one of his books that is proof that funnels work.
Expert Secrets is one of the best books on this topic.
The unique thing with this funnel is that he gives that book for free, and the buyer must pay the shipping.
So, the lead magnet of this funnel is the book itself. Next, he knows that many buyers will buy other products from him like ClickFunnels and other books.
He can earn many times the value of his book by giving it for free and send email series to promote his upsells.
Additional to his marketing strategies and the valuable lead magnet, there are affiliates who promote this book.
Affiliate marketers promote other people’s products.
When they make a sale, they earn a commission.
Russell Brunson increases his earnings by giving a percentage of the expected earnings.
It’s a win-win situation that allows him to make more sales. Creating an affiliate program is possible for every product on the internet.
How Tony Robbins Uses Funnels
Many popular authors and people in business use funnels, and Tony Robbins is one of them.
He uses funnels to promote his life coaching program, seminars, and books. The results from these funnels are millions of dollars in earnings.
He follows the four steps that are mentioned above. As a lead magnet, he uses free information, and then he promotes many of his products.
Also, he uses ClickFunnels, and many times has mentioned Russell Brunson on social media.
Tony Robbins has multiple ways to get traffic and uses different funnels for each method.
He is active on social media, publish content on his blog, and get traffic from advertising.
He probably has tested and figured out the best options for every traffic source. If funnels are good enough for Tony Robbins, they can work for anyone.
Drive Traffic From Social Media Or Run Ads
The first step of every funnel is to send traffic to your sales page.
The chances are that no matter what is the topic of your book, there is a hungry audience somewhere on the internet that is willing to pay for your book.
Our job as marketers is to find these people.
There are multiple ways to get traffic, but the focus should be on social media marketing and paid advertising.
You can get enough traffic even from one social media network and build a full-time business.
Of course, the top internet marketers are active in multiple networks. Paid advertising is ads on search engines and social media.
If you want to start with social media, you need to create profiles and pages relevant to your book.
It’s fine to be personal profiles because you are the author of the book. However, the content that you publish must be super relevant to your niche.
The most popular social media networks today are Facebook, Instagram, Pinterest, and Twitter.
If your target audience is teenagers and younger people, you can consider Tik Tok and Snapchat.
Lastly, YouTube is always a great idea for those who like to create videos.
On any social media network, you want to publish content.
It can be small articles, images, or videos depending on the platform and your audience.
As an author, you have an advantage over other beginners because you have already created content and have a product.
You can discuss topics relevant to your book and help people.
The more content you publish, the more people you will attract to your posts.
They will follow you, visit your funnel, and learn more about you if we assume that the content is good enough.
Lastly, it would help if you had some patience. While it’s free to get started and get traffic from social media, it can take some time.
Paid Advertising, The Easier Way
It’s much easier to run some ads because you don’t have to create content or to build a following that are time-consuming tasks.
However, you need to risk a budget, and there is some work to test and optimize your campaigns.
For a few popular advertising networks, you can check Google Ads, Facebook Ads, Instagram Ads, and Bing Ads.
Many social media networks have their ads as well.
Your goal here is to buy cheap traffic and turn these visitors into clients.
For example, if your book costs $20, you want to pay less than $20 in traffic on average for every sale.
If you have a nice and attracting funnel, it can make a huge difference in the results.
Design, copy, and how you communicate with your leads are the most important success factors in any advertising campaign.
Email marketing is one of the oldest and most effective ways of internet marketing.
When you create funnels, your goal is to get more leads that you will monetize later with the right email marketing strategy.
Your goal is to build your own list of subscribers.
These people will be highly interested in your book and other products in your niche.
By creating an email series and communicating with them, you build trust that can give you better results in the long.
If they know that you are an expert in your niche, they will buy more than once from you.
An effective email marketing strategy for selling a book with funnels should include the steps below.
You can’t get leads without a lead magnet or a bait as introduced by ClickFunnels.
Your lead magnet should give value for free.
It can be a free tool, free content, free consulting, a webinar, or anything else that works with your visitors.
While your visitors get value for free, you get valuable email addresses even if it does not cost anything for them.
The more value you give for free, the more leads you can expect in the long term.
Keep in mind that you may provide free content on social media to build a following.
It’s the same concept and works extremely well.
Sell The Book Or Give It Out For Free
On the funnel of Expert Secrets, we can see that Russell Brunson gives for a free an amazing book, and the visitors pay the shipping.
He uses the book as the bait and expects to get a profit when people buy his other products.
You can consider doing the same thing. It can work with any good book.
However, you need to make sure that you have other ways to make money from your funnel.
For example, you may create a course, sell services, or promote affiliate programs.
If you don’t have an alternative method to make money, then don’t give your book for free but create another lead magnet.
Create A Webinar Or A Video To Present The Book
A lengthy and informative video relevant to the topic of your book adds a lot of value and promote the book at the sale time.
You can use it both as a lead magnet or a part of your email marketing strategy.
Videos are more engaging than other types of content, and people are more likely to watch a video than reading regular emails.
Also, it allows you to explain the book and the problems you want to solve in detail.
Many marketers create videos for social media as a part of their content strategy.
Hire Someone To Create An Advanced Sales Page For You
One of the advantages of internet marketing is that you can outsource every task of an online business.
Learning to create funnels for zero can be challenging.
So, you can consider outsourcing the whole sales funnel to a professional.
One of the best places to look for some extra help is Fiverr.
There are many part-time and full-time freelancers that you can hire for your projects.
When it comes to an important task like creating your sales page, you can consider finding a Fiverr PRO seller because they have earned this badge with their skills.
Creating sales funnels can be a fun activity once you understand the four steps of the process.
It can be interesting to test, optimize your funnels, and repeat the process to improve sales and conversions.
If you target the right audience and use the right funnel for your book, you can expect great results.
You can start right now by using the resources of this article.