Expert Secrets is an excellent book on sales funnels.
Many people started online businesses and learned how to make sales from the information of this book alone.
It makes sense that you need an Expert Secrets PDF download if you want to become an expert in selling online.
While Russell Brunson gives the book’s physical version for free, you can’t just download the digital version.
In this post, you can read why there is a difference between these two versions and what you can expect from the book.
What Is Expert Secrets?
Russel Brunson has created this book and gives it for free on the website of Experts Secrets.
It is one of the top books about internet marketing.
He shares sales funnels secrets, so it delivers the expectations that are created from the title.
Many successful members of ClickFunnels has bought this book and applied what they learned to create profitable sales funnels.
The secrets of the book give you a step by step guide you can use to generate results.
The catch is that Expert Secrets is a physical book.
Russell Brunson does not include a digital version on the official website.
There is a paid digital version on Amazon, and many people have bought it, but Russell Brunson does not recommend it.
It is helpful to hold the book in your hands and have it in your room or office.
The book’s physical presence around you creates a desire to read and increase the chances of the buyers to learn the secrets.
If Russell Brunson suggests this method, it should be enough for anyone that wants to copy his methods and get the same results.
Many people who buy the digital version on Amazon just forget to read it and let it lost in their list of ebooks.
Recommended Reading: Expert Secret Review – Become an attractive leader In Your Niche
Who Is Russell Brunson?
Russell Brunson is the co-founder of ClickFunnels and one of the best internet marketers in the world.
ClickFunnels is a sales funnel builder that Russell Brunson created a few years ago.
Today, it has a worth of over 300 million dollars.
The company became huge by using sales funnels and different traffic sources like the ones that Russell Brunson teaches.
Russel Brunson is the creator of many high converting sales funnels.
ClickFunnels includes templates of these funnels that have been tested and worked with different products and audiences.
We can see that they work by checking the growth of ClickFunnels over the years.
There are many videos with these guys together in different ventures.
Tony Robbins has also used the sales funnels of ClickFunnels to sell his books on the internet.
Of course, creating sales funnels and educating people is not the same.
Somehow Russell Brunson does a great job in that part as well. Expert Secrets is one of his books that had great success.
He has created courses with video lessons and other tools that help the members of ClickFunnels.
If you want to learn how to sell products or services on the internet, you must learn from the best.
Many people would agree that Russell Brunson is the best in sales funnels.
Can You Download The Book For Free?
The answer is no.
You can get the physical book for free and pay the shipping, but it is available for download.
However, Russell Brunson gives away this book without a profit if you choose this method.
The best part is that he advertises this method because he wants as many people as possible to get the book.
The second option is to buy it on Amazon.
However, it costs more money than the shipping cost, and the digital version is not the same as having a real book in your library.
Of course, some people prefer to read books from their smartphones or laptops these days, so it depends on your personal preferences.
Why Do They Give It For Free? - Is It A Scam?
Expert Secrets is not a scam.
Russell Brunson has built a multimillion dollars business because he wants to be successful in the long-term and not just make a few more sales today.
Expert Secrets is a part of their marketing strategy, helps with branding, and educate people about sales funnels.
The marketing strategy means that many people who are not members of ClickFunnels will hear about this book, and some of them will buy it.
The book introduces an effective selling process, and ClickFunnels is a tool you can use to apply this strategy.
At the same time, existing members of ClickFunnels get more value from their membership and have an opportunity to educate themselves.
If the members of ClickFunnels learn how to make more sales, they will buy more memberships, and the company will make more money.
Many people rank Expert Secrets on the top books about internet marketing in general.
So, it’s a good thing for his reputation to find more readers even if he gives it for free.
Lastly, one of the best templates of ClickFunnels is the “free book + shipping” funnel.
You give it away to people that are willing to invest a few dollars to get that book, and then you can make your offer for your main product.
Expert Secrets is this template in action, and as you can understand, it gives amazing results.
Here is what you can expect from the book:
Overview of Expert Secrets
Section 1: Creating Your Movement
The first section is about your dream customer and how to get the most from your niche.
Russell Brunson uses the phrases red market and blue ocean to describe a saturated market with too much competition and a blue ocean that is a non-competitive market.
The blue ocean means that you will find your niche, where you will be the only fish.
The best part is that you will create this blue ocean and become the king of your market.
Many internet marketers make the mistake of fighting with competitors for small parts of their niche without much value.
In this part, you will also learn how to stop selling just products like everyone else but create offers that will change your customers’ lives.
It will change the way that you sell products online and will bring many benefits to every part.
Lastly, you will learn to create hope and excitement in your target audience about the change you will offer them.
They will want to get your product and don’t have to chase them around the internet to give them your offer.
Section 2: Creating Belief
If you want to get more customers and conversions, you must create clarity for your target audience on how they will solve their problem by using your product.
When they are confused, they are not willing to buy products until they get more clarity.
You will learn how to create this “aha” moment and make them expect an offer from you with the solution.
Next, this section includes a lot of information about story-telling and how to use it in your campaigns.
People get inspired and intrigued by the success stories of other people.
At the same time, stories have a natural flow that keeps the audience engaged and ready to take action.
Of course, there is a script that will turn your engaging story into an “aha” moment for your target audience.
You just need to use this script and let it get results.
You don’t have to become a storyteller as well.
There are stories that you can use together.
They will help you improve conversions and remove limiting beliefs from your customer’s head that prevent them from taking action
Section 3: One-To-Many Selling
There is a step by step framework that creates a lot of value for your target audience and pre-sells your offer.
The goal of this framework is to prepare them to buy your product now.
Russell Brunson uses this framework when he is on stage and webinars.
This section keeps focusing on your customer’s false beliefs that keep them away from your offer even if it helps them.
There is a new three-part story-telling framework that will eliminate these beliefs and inspire them.
You can get scripts that get your potential customer from your content and make them an offer.
The goal is to close the selling with this offer.
There are 16 mini-closes that you can help you persuade your potential customers to buy.
Section 4: Becoming Your Dream Customer's Guide
As you can see from the section’s title, the last part of the book is to become a guide for your target audience and a source of information.
If you are the person with the solutions, it will be easy to get their attention and make sales.
There is a seven-day presentation that Russell Brunson suggests to use every week for an entire year or until you hit the Two Comma Club.
It is a bold claim, but he is the best in this business.
Next, you can get scripts, stories, and frameworks that you can use on different levels of your funnels.
You will have the best strategy and scripts that Russel Brunson already uses for his business when you finish this book.
Who Is The Expert Secret For?
1. Existing Members Of ClickFunnels
Expert Secrets is a perfect book for people who already use sales funnels, whether they use ClickFunnels or another product.
The book’s goal is to show you how to get the most from your sales funnel and find the best possible ways to communicate with your target audience.
If you already have a sales funnel, you can get the ideas and apply them.
Everyone can learn from Russell Brunson, even if you are a top internet marketer.
There is no limitation in the niche or the type of products.
The book mentions the difference between a red market and a blue ocean.
Many internet marketers struggle to find a sub-niche and offer more value than their competitors.
You deserve to create your blue ocean, and your future customers are out there and wait for you.
The book’s scripts and frameworks can help any marketer improve existing calls-to-action, presentations, and sales funnel.
Even the smallest improvements in your sales funnels can make a huge difference in your results.
2. Business owners who want to get online
If you want to start making sales for your business on the internet, creating a few sales funnels is the best way to begin.
Even one sales funnel that works can generate revenue if you have a good traffic source.
Many people create social media profiles, blogs, email lists, and publish content for their target audience.
However, creating content and sending traffic to your product listings is not enough.
You must pre-sell your offer, build trust with your target audience, and motivate them to take action.
Expert Secrets will help you do all the above in a few steps.
You will learn how to find the ideal customer online, make the right offers, and use the right words in your campaigns.
3. People Who Want To Make Money Online
Sales funnels can work with many business models.
They can work for affiliate marketers, agencies, coaching businesses, freelancers, e-commerce, network marketing, and any other company that wants to sell a product or service.
Most beginners have a hard time to make their first sale because they don’t know the online customer journey yet.
Expert Secrets will give you a step by step guide on how to get traffic and turn your visitors into customers.
Once you make your first sale, you can scale your business by getting more traffic or create more sales funnels.
You just need to repeat the process that gave your results.
You have an opportunity to get one of the best books in selling and internet marketing for free plus the shipping cost.
There are no guarantees that the book will be at that low price for a long time, so the right time to get it and create profitable sales funnels is now.