Below, you will discover the email copywriting best practices.
You will usually get traffic to your sales funnel, where you will get some email addresses.
Then, you will send emails to your subscribers with an email marketing service.
It’s a process that can increase conversions and build a relationship with your subscribers.
Why You Need An Autoresponder
An autoresponder is an email series that you have created for your target audience and can send on autopilot.
It is an important part of your sales funnel.
Your subscribers have given your permission to send these emails on the landing page of the sales funnel.
Most marketers give something in exchange for an email address, so the subscribers get a lot of value in advance.
There are two main benefits of using an autoresponder.
Warm Up Your Subscribers
Usually, your visitors search for information to solve some of their problems.
They are not ready to buy anything or don’t know if they need a product in many cases.
An autoresponder or some emails with good content can help you to warm up your visitors.
They can get helpful information and start building a relationship with you or your brand.
Each email will add more value and increase the trust between you and your subscribers.
Turn Subscribers Into Customers
Autoresponders and sales funnels are two great marketing tools that increase conversion rates.
Once you build trust with your target audience, you can send them your offers and ask them to complete the purchase.
You can add links and calls to action on your emails to increase your readers’ responses.
Emails have the highest conversion rates than any other type of content, and it’s possible to test different versions of your emails until you get the results you want.
Most successful campaigns follow the following email copywriting practices.
1. Set Up A Goal
Before you get started with writing, you need must determine the goal of your email marketing campaigns.
It can be to promote your services, promote an offer, or build long-term relationships with your subscribers for branding.
Once you set up a goal, you can then start writing with the focus on this goal and adjust your emails to get results.
For example, if you want to launch a product, you will need a different strategy than selling a service.
You must use different offers and words to get the best possible results.
Also, your lead magnet can change the goal of your campaign and your overall strategy.
There are lead magnets that include e-books, mini-courses, challenges, newsletters, and more.
When your lead magnet is a course, your emails must keep teaching the subscribers until buying the product that you sell.
2. Determine Your Strategy
Once you have a clear goal, you can determine your strategy.
The strategy can include the tone of your emails, the length, and special offers, and the number of emails on your autoresponder.
Of course, your target audience will affect all these factors.
For example, some niches require a friendly tone, while others must be more formal.
If you know your audience and have a clear goal about what you want to achieve, it’s easier to create the right strategy.
However, every email marketing campaign must consider the following rules that will make your emails more effective.
Your target audience will be more interested in what you have to say when they know that other people get results from suggestions or your products.
You can share success stories or content with testimonials.
Most subscribers will assume that they can get the same results other people that had the same problems.
People have doubts and worries before they buy a product on the internet.
They are afraid that they may lose their money or don’t make a good investment.
It’s not easy to determine where a marketer is honest and trustworthy.
Some turn off points for them are too be pushy with your promotions and unprofessional.
Marketers that send emails consistently tend to get better results and build trust with their target audience faster than marketers with no plan.
You can send it once a week, once a day, or once a month.
It is not about the frequency but being consistent with your strategy.
Consistency is a factor of professionalism and helps your subscribers to understand what they can expect from your business.
It is not easy to prove that you are a leader, but your target audience will assume it if you do all the right things.
People have an easier time to follow leaders both online and offline.
Leaders solve problems and set an example for others.
People love to consume interesting content on the internet while they avoid boring marketers.
Learning to create interesting content takes practice, but you can always check what already works for other people and try to model it.
Interesting content is not about making jokes, but it takes good readability and nice writing flow.
3. Map Out Your Entire Sequence
In this step, you will decide how many emails you will write, how often you will send them, and write down their titles.
There are no specific rules about these things.
Some marketers include over ten emails in their campaigns, while others keep it simple with 3-4 emails.
However, every email must add value and help you to reach your goal.
When it comes to the frequency, you can send every day, once a week, or just decide to send your emails over a period of time like six months or a year.
However, you need to be consistent if you want your subscribers to expect your emails.
Email series tend to have some specific emails.
For example, the first email must deliver the lead magnet instantly.
If the subscribers don’t get the promised reward for their email address, they will get disappointed and unsubscribe.
The second email tends to be an introduction to your or your brand.
You can say a few words about yourself and explain the benefits of your subscribers.
Of course, you must present your product at some point.
It can be your third email or just send it later.
Other emails can include testimonials, success stories, and tips for relevant topics in your niche.
If you add value and keep them interesting, your subscribers will love to read your emails.
4. Write Your Emails
Writing takes practice, but there are some simple rules that you can follow to get better results and increase conversion rates.
First, you need to make sure that you write with the maximum of your abilities.
You can’t give your best when you are anxious or stressed.
Also, writers tend to avoid distractions and focus only on one task to avoid mistakes.
So, the first tip is to find an hour of the day that you haven’t other things to do, and you a quiet place to write.
A nice environment will increase your focus and the quality of your writing.
Then, you must focus on the readability of your content.
Your success depends on the quality of your emails.
You can improve readability with the following tips:
- Small paragraphs
- Short sentences
- Active voice
- No grammar mistakes
- Use easy to read words
- Tell a story
After writing your content, you must get clicks to your links and visitors to your sales pages.
A well-written email increases your chances of getting results, but you need to add a call to action.
You can’t assume that your readers will visit your product page.
If you don’t ask for it, they will not do that most of the time. For this reason, we create calls to action.
You can use a text link, a button, or an image with a link.
It is fine to test different calls to action until finding the most effective one.
Test Your Results
Most online tools that you can use for your email marketing will track and report the results of your campaigns.
You can get specific results for every email that you send.
From these numbers, you can check how many subscribers open your emails and how many people click your links.
Then, you can use another tracking tool in your sales pages, but this is not relevant to email marketing.
The numbers from your tracking tools tell a story.
They are enough to show you when something does not work.
Here are some stats to consider:
If the open rate is lower than 10%, you need to change your strategy.
Usually, a low open rate means that your subject lines need improvement.
The average open rates for emails are 15%-25%.
It shows how many readers have clicked your links on the email.
The numbers are similar to the stats of open rates.
If click-through rates are lower than 10%, you need to change your linking strategy.
People tend to unsubscribe when they don’t get what they expect.
If you promised everything with your lead magnet, but you didn’t deliver, your subscribers will not be happy.
Every marketing campaign has a number of unsubscribers.
You need to worry only when you get an unusually high number of unsubscribers from a specific email.
In this case, you need to check it and figure out if there is something wrong.
Tools That You Can Use
It is an email marketing tool and autoresponder.
You can use it to create email forms and automate your email marketing campaigns.
It takes only a few steps to create an email and plan the sending time based on the time that someone subscribes to your list.
Then, you can add most emails under the same campaign.
GetResponse has a free trial for 30-days that are more than enough to test the tool and learn how it works.
Then, there is a paid membership for all types of marketers.
It is a book by the legend of copywriting, Jim Edwards.
The book includes many tips that you can use on your emails and sales funnels.
The goal of this book is to help beginners with no experience in creating a copy.
Your emails need the right words in the right places.
While there are no magic words, you can definitely increase your conversions and subscribers if you know how to turn on your readers.
It is a software from Russell Brunson and Jim Edwards.
The software helps you to create amazing copy based on scripts and templates that already work for other internet marketers.
Copywriting takes some skills and practice to build these skills.
While it is always recommended to learn these skills, you can use this tool to create great headlines and emails right now.
It can be helpful even for copywriting experts because it can save a lot of time.
With this tool, you can expect better open rates, click-through rates, and conversion rates.
It improves all the parts of your email marketing campaigns.
ClickFunnels is the best software on the internet for people who want to create funnels.
If you don’t have a funnel, you can’t get subscribers and make sales.
The software includes templates that work for many online businesses and a drag and drop builder to create your own funnels in a few minutes.
There is a free trial for 14 days and then two paid memberships for beginners and more advanced marketers.
These were the best practices for email copywriting and some great tools to use for your campaigns.
Email marketing can turn your subscribers into buyers with the right process and a good copy.
With the tools you can read above, it will take only a few minutes to create great funnels and autoresponders.