Selling your products online successfully is also considered a type of art.
Attracting hundreds of people towards your business, convincing them to buy your product and generating revenue, is not an easy process at all.
There’s a whole lot of thinking and planning that takes place when setting up an online business. Creating an online business isn’t the hardest part, pushing it to be successful is.
In times like these, it’s best to look up to people who’ve already done it and learn from their experience and mistakes.
Instead of beginning everything from scratch, it’s recommended to learn from someone who’s credible enough and has been through the struggle of starting an online business.
Someone who has launched an online business successfully can be trusted to reveal all relevant details and deep secrets of growing an online company.
For this purpose, this article is going to talk about Russell Brunson’s new book called:
‘DotCom Secrets: The Underground Playbook for Growing Your Company Online’
This review will talk about the secrets to success, how to monetize concepts and create your very own sales funnel.
This book was launched in 2015 when online businesses were changing the way retail businesses work.
Many of the strategies that are talked about in this book are still being implemented to this day.
If you’re planning to start an online business and sell anything online, then this book is all the advice you need to follow.
In the 254 pages, it’s made of, Russell has engaged with the reader in every way, by sharing personal stories and examples of his own mistakes, struggles, and successes.
He also does a great job of sharing the secrets to success he discovered personally.
With a 4.5 star rating on Amazon, it has proven to be very helpful and successful in helping people learn more about growing their online business.
A detailed review of the chapters in DotCom Secrets
Section 1: Ladders and Funnels
This chapter is used to introduce the concept of the value ladder.
In this chapter, visuals are used to map all the different services and products that you can provide your biggest clients, in order of the price.
When you’re selling a product, you would prefer selling your most expensive product to the people, right?
But, when they barely know you, chances are very unlikely that they might purchase it from you.
A value ladder makes you see that you can even offer your client something at a really low price where they might be more willing to purchase your product and spend money on you and your business.
Once you show your client the value you can provide, you’ll notice potential customers climbing up the ladder by a certain percentage, to purchase your expensive products.
This way your valuable products will also get the recognition needed.
Moving on, Russell highlights the importance of creating an effective sales funnel.
It’s a process that every company implements when recognizing, qualifying and marketing its products to the consumer.
Each phase of the sales funnel has an impact on the customer’s journey towards buying your product and spending on your business.
This is an online process that is set up to have consumers keep coming back to purchase products.
Through an effective sales funnel, you can see the customer climbing up the value ladder.
Without a suitable sales funnel being followed, maintain an online business can become an unwarranted process. Russell highlights the importance of strategy in each stage of the sales funnel.
This book speaks more in-depth about the psychology and strategy behind creating your own sales funnels.
Section 2: The Communication Funnel
This section highlights the importance of communicating effectively with your audience, consumer or client.
The first step in effective communication, according to Russell is, to create an ‘Attractive Character’.
An attractive character is an online persona that you create to attract potential customers towards you and your product.
This online persona builds a following.
This following is of people who would be the first in line to purchase your product.
These people will be your loyal customers.
When talking about an attractive character, there are 4 important things that every attractive character should have:
- A solid backstory.
- Personal stories and parables
- Character flaws.
- A unique figure.
Russell has luckily provided detailed examples of what he means.
He goes in-depth about the 2 most reliable email marketing strategies that he has implemented in his time.
These strategies are meant to keep your audience engaged.
The first strategy is known as the Soap Opera Sequence.
In today’s world, companies are mainly paying attention to several other factors of their marketing strategies.
Such as the right use of social media, great website design, and innovatively advanced strategies, hoping that they stand out in an already crowded marketplace.
However, companies forget to go back to the basic principles that were the initial foundation of advertising and have worked wonderfully for many years.
Once companies go back to the basics and utilize those tactics in the present day, they will end up refining even the most boldest strategy that they have in order to achieve greater success.
Moreover, if a brand wants to reach their potential customers, firstly they need to get a hold of their attention in a world that’s already filled to the brim with information.
Grabbing the attention of your customers is the first step when an individual engages with your product or service.
Plus, this plays a crucial part in the success of your brand.
For a while now, there has been a traditional marketing model that was used in order to explain and understand the cognitive process that goes behind making a purchasing decision.
Firstly, the purchase funnel can be described as a model that solely focuses on the customers, by describing their journey from the time they even get to know about a brand to the point when they actually purchase something from this brand.
The purchase funnel can also be called a ‘marketing funnel’ or a ‘sales funnel.’
Hence, that is where the AIDA model comes into the picture.
The purpose of this strategy is to help you connect your attractive character with your potential prospects.
The whole idea behind this sort of strategy is to maintain an open dialogue with your prospect.
Keeping an email open-ended will allow the prospect to be more comfortable and entertained as well.
This way you have the upper hand as your prospect would be waiting for your emails.
You’ll make sure that every email you sent is opened instead of being ignored as irrelevant.
In his book, Russell discloses one from the 5 email soap opera sequences that he heavily relies on and he further goes in-depth about the key idea behind every email.
This will help you adapt to the strategy in your own way.
Many people just ignore emails from businesses as spam, mainly because; they’re either boring, unattractive or just not relevant to their preferences.
Knowing your audience is important, as Russell emphasizes over and over again
The next marketing strategy he talks about is the Daily Seinfeld Sequence.
These emails are the type of emails that are sent to keep the relationship alive with your prospects or subscribers.
These emails are meant to maintain your relationship with the customer. Ghosting your subscriber might make them forget you even exist.
This is why it’s important to remain active and send such emails on a regular basis as interaction is very important.
You definitely don’t want your efforts, time and money to go down the drain in case they end up forgetting about you.
The reason these daily Seinfeld emails work is mainly because they are attractive and entertaining.
Each email that is sent is mainly customized accordingly. It has around 10% of important content and 90% of fair entertainment.
This will make your subscribers actually wait for your emails. This way you’ll be able to see the digital impact emails have on your business.
Interactions will increase eventually and business will bloom
Section 3: “Funnelology”
Now, this section only talks about the fundamentals and strategies behind an effective funnel.
Russell talks about the basics of funnels and the importance of having one in your business in this particular section.
Surprisingly, Russell emphasizes strongly that there isn’t any need to create a funnel from scratch. The market is filled with established businesses and opportunities.
Learn from others’ experiences and then create your funnel. Chances are, the business you’re setting up is already in the market.
This way, you can use that to your advantage and create your own sales funnel according to your needs.
This can easily be done by implementing 5 elements needed to pull off a successful campaign.
Russell teaches you how you can use your competitor’s experience to engineer your funnel. This method is known as reverse engineering.
He also talks about the 7 phases of the funnel and how important every phase is in creating effective consumer development.
The reason you need to understand each phase is as quoted by Russell
Through this section, one of the major lessons you can learn is the importance of creating a pre-frame.
A pre-frame can maximize your chances of success. You need to study your audience and create it accordingly.
Whenever a customer visits your site, you should know the state of mind they would be in and then create the next step of your sales funnel.
You can easily do this by understanding how fast your traffic is coming in and then create the perfect pre-frame.
Identifying and recognizing your follower is step one.
Qualifying them is the second step.
Qualify them according to the pricing scale.
Understanding the steps is next.
You should know that following the phases and implementing them will help you gather the most loyal followers and thus maximize value.
Russell also discusses the building blocks’ ideology of the funnel. He likes to project the idea on a set of Lego blocks for better understanding.
Creating a funnel for your business just means putting the right blocks together.
Section 4: Funnels and Scripts
In this section, Russell discusses some of his best sales funnels in the years.
He emphasizes on the psychology that goes behind creating every step of the funnel.
He uses psychology in understanding the audience.
He also helps you by providing you templates that you can fill out for your funnel.
You can use these templates to create funnels for your own business.
He also talks about the 7 funnels, which are:
- Two-Step – Free plus shipping Funnel.
- Self-Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step application Funnel
He links these funnels with his own experiences with them.
Section 5: ClickFunnels
This section talks about the software that helps in creating different types of sales funnels.
ClickFunnels is software that Russell has used over and over again to create traffic.
Read our Clickfunnels Review if you want to learn more
Can you make money with DotCom Secrets?
The only way to make money from this book is by using the content from this book practically.
Implementing the strategies provided inside this book will maximize value and increase your chances of pushing a successful online business.
Creating an Attractive Character, using email marketing strategies, using 7 different funnels to increase value can be used by any kind of online business.
Selling anything online by implementing any kind of funnel explained in the book, will certainly generate revenue.
DotCom Secrets Pricing
The paperback edition of this book is currently retailing at $11.34 on Amazon and the Kindle edition costs around $8.69.
Either way, you’ll be receiving tons of great content!
Russell is also providing the book free of cost if you get it directly from his website. All you have to do is pay the shipping and handling charges, which costs around $7.95.
By purchasing his book directly from the website, you will also have a chance to see his 2-step Free plus shipping funnel live.
This way you’ll have the chance to see how a funnel works and what kind of value it provides to the business.
Re-engineering successful methods, strategies and funnels is a great way to experience and learn.
This book is filled with great stories, great struggles, good jokes, funny moments, but hundreds of experiences and strategies.
Through this book, you can learn how to incorporate every strategy into your own business.
Reading it only once isn’t enough.
It’s meant to be read, several times for good understanding.
Using the strategies and funnels highlighted in this book will certainly require a lot of understanding, planning, and thinking but the best part is that you will learn from your experience.