When you start learning and applying copywriting, it may sound a little confusing or difficult.
It’s an important skill for every marketer and business owner that wants to get great results online.
However, there are some simple rules that most copywriters use to create content, and you can use them as well.
In this post, you will read seventeen copywriting tips for beginners that are actionable and can improve your copy.
1. Practice Makes Perfect
If you want to learn about copywriting, you must start writing copy every day.
The practice is important for all types of writers, and the same applies to copywriters.
The simple rules that you will find below, you can use them every day in your projects.
When you don’t have projects from customers or your business, you can find something to improve.
Go back to your old content and find improvements.
It’s an easy way to find new ideas and get more comfortable with your writing.
Testing your skills in different places like posting on social media and answering questions on Quora is another great way to practice.
2. Focus On The Benefits Of The Product
A common mistake is to focus on the features of your products.
Many businesses present their product and talk about how great it is and how much they have worked at it.
This approach does not help the buyers to understand why they should buy a product.
The truth is that they care if it is helpful to them.
Instead of mentioned the features, you can describe how the product will practically help the buyers.
What type of improvement can they expect after using the product or the service?
Focusing on the benefits will turn the attention to the user and not on the business or the product.
3. Tell A Story
Telling stories is a simple way to create great content.
If the stories are real and relevant to the business or the product, you don’t have to put the hours on researching your niche and find the right words.
Of course, stories are not enough to cover every part of copywriting but can really use them to increase engagement.
The stories will keep the readers in your content, so they will spend more time reading your copy.
Then, you can use calls-to-actions or suggestions relevant to the story and fit the flow of the content.
4. Write Powerful Headlines
Great copywriters always create great headlines.
They use power words, emotional words, and numbers to get the attention of the target audience.
A piece of content may include subheadings that should look interesting because people tend to scroll down website pages and check the important points.
While there is no magic formula, a common strategy is to mention a solution on the headline and keep it simple.
The last important component of the headline is relevancy with the content and the product.
Usually, writers create the headline before the content, so they can write copy after that.
The visitor creates specific expectations about what they are going to read after reading the headline, and the content must meet them.
We Recommend Reading: How to Write Amazing Landing Page Headlines that Convert Like Crazy
5. Do More Research
When you create a piece of content, you must do your research and understand your topic.
Even if you know your niche, you need to keep learning more about your audience and the new trends regularly.
Putting extra effort into researching can give you an advantage from other copywriters.
Great copywriters always know the language that their target audience uses, their pain points, and their desires.
They can understand how they think before buying a product and what motivates them to take action.
Usually, you can learn these things by reading content and engaging with other people.
6. Keep Your Content Simple
Most users on the internet do not want to read difficult or confusing terms.
They visit a sales funnel or a product page and want to understand the benefits for them in a few words.
When they get confused, your conversions will suffer
No one buys a product that does not understand.
Simple content means that you use easy to read words, avoid passive voice, and don’t add content that does not add value on a page.
If the content or the benefits of the product are not clear, it can be a sign for the readers that something goes wrong with the product or the business.
7. Create A Desire
The internet is full of ads that show great bodies or a luxury lifestyle.
These ads try to create a desire for the viewer.
If you click on the ads with the nice bodies, you will see a weight loss product or a fitness program.
Ads with luxury cars tend to promote business or income opportunities.
The quality of these products is not important to this post.
However, you can use positive words, images, and videos to increase the desire of your target audience like these ads.
You must create a desire for the results that they can achieve with your product and avoid showing any pain points in this part.
Then, your product will be the way that they need to reach that goal.
8. Create Nice Visuals
Visuals are very powerful when you use them right.
They can include any type of image and video.
The two main components of great visuals are relevancy and quality.
Relevant visuals mean that they show or describe something about your product or your niche.
They must add value to the content and trigger positive feelings.
The quality of the image or the video can influence the decision of a potential customer.
A low-quality visual means that you did not put the work.
It creates negative expectations about the next steps of the funnel.
Also, it is a sign of outdated content and products.
9. Never Blame The Target Audience
Good copywriting makes the target audience to like a brand or a person.
Blaming the readers will create the opposite results.
It is never their fault.
People always make mistakes.
Some of the problems of your target audience can be caused because of bad judgment.
However, they don’t want to hear about it.
You would make them defensive and put them in a position to defend themselves.
They blame something else for their situation, so make sure that you blame the same thing or don’t blame anything.
10. Use The Words Of Your Audience
Your target audience uses specific phrases and words to describe problems and solutions in your niche.
Many niches have a unique way of communication and expression.
If you want to target people that are highly engaged in a specific niche, they must feel that you are one of them.
Generic content and words can be turn off points because they show that you don’t know their problems.
The easiest way to find these phrases is by talking with people in your niche.
The internet can help you to achieve that if you visit their forums and social media groups.
11. Appeal To Emotions
Many buying decisions are based on the feelings of the buyers.
They may buy products when they are excited about doing something, but there are negative emotions that influence their decisions as well.
For example, fear of missing something or making the wrong choice can make people buy products.
The discounts on stores or the scarcity through a countdown online are two common examples.
Other types of emotions that can influence a buying decision are guild, greed, anger, and relief from negative emotions.
As a copywriter, you can consider how your words trigger these emotions.
You don’t have to appeal to emotions every time, but it’s another technique you can use.
12. Avoid Distractions
Copywriting is about using the right words into your content.
The goal is to create compelling copy for the readers and not just adding words.
So, you need to be focused and keep the ideal audience in mind when you write.
Avoiding distractions is a tip about your environment when you write.
Top copywriters work without distractions and put all their attention to their copy every time.
You can’t afford to make mistakes because they can affect the conversion rates of your pages.
13. Use Small Paragraphs And Sentences
Small paragraphs and sentences break down the content into smaller pieces.
Visitors have more chances to read a short piece of content than a lengthy article.
Small paragraphs trick the mind into reading a small piece of content.
Then, they may read the next one and keep reading.
On the other hand, it’s not easy to start reading a 3000-word article without subheadings and paragraphs.
It does not look appealing and sounds like hard work.
Breaking down the content into paragraphs will increase the visitor time on the page and engagement.
14. Add Social Proof
People have more chances to buy a product when they know that other people already used it.
Social proof can be many things like the following of a brand on social media, engagement, and review on third-party websites.
If you want to add social proof to a landing or product page, you can add a few testimonials.
Video testimonials are more trustworthy because people can see them talk about the product.
However, images and comments from testimonials can add value as well.
According to research, 70% trust testimonials from unknown people.
So, adding social proof can definitely improve the results of a landing page.
15. Include A Strong Call-To-Action
Most posts and pages on the internet that want to make sales have at least one call-to-action.
Usually, the placement and shape help the call-to-action to get attention from the users and include some words that motivate them to take the next step.
You will never get the conversion you deserve from your copy without a call-to-action.
People will never assume the next step if you don’t ask for it.
Copywriters should put the time in creating and improving calls-to-action because they are an important element of a page.
16. Use Examples
Showing examples of how your audience can use a product or services will help them to understand how it works.
YouTube is full of videos that show products to work live.
When people see what they will get and how they will use it, they eliminate any doubts or worries.
Usually, the best way to show an example is through images or videos.
However, the only way to show an example is by using the product yourself first.
17. Learn To Write With Purpose
The goal of a copywriter is to make a sale.
When you create the copy, you must keep in mind the end result.
Then, every element of your copy should get the target audience closer to making a purchase.
You will achieve that by building trust between the audience and the brand and keep them engaged with the content.
Every element that you put on a landing page or a post must focus on this process.
If some parts of the content create doubts or confusion should be removed.
When you write with purpose, the content is about the reader and not about being a great copywriter or what an amazing brand you have.
The only exception to these examples is when you want to sell copywriting or branding services.
These copywriting tips can help beginners to create great copy.
You don’t have to stick to these rules every time, but it’s important to use some guidelines when they are helpful.
Another factor that you should consider is the target audience. In some cases, people in your niche prefer different types of content.
You can discover the unique characteristics of every niche by doing your research.
If you want extra help to get started, you can learn from top copywriters.
Our suggestion is the book Copywriting Secrets by Jim Edwards.
He has also created Funnelscript that gives you a pre-made copy for different elements of a page.
These scripts are already tested and proven that they work.