Feel like Sharing?
Share on facebook
Share on twitter
Share on linkedin

How to Improve the Conversion Rate of Your Cold Email Campaigns?

August 7, 2020

Effective marketing strategies are the hallmark of success for every business.

You might be unsure how to determine whether your cold email campaigns are working or you need to up your game.

Cold emails are meant to initiate a conversation.

The response rate is what determines how successful the cold email campaign is proving to be.

Therefore, the cold email conversion rate is something that needs to be given utmost attention.

The ideal scenario would undoubtedly be that you get a 100% reply rate on your cold emails.

However, this might be quite challenging.

But you can give yourself a pat on the back if you get close to this as well.

If you want to ensure that your cold email conversion rate improves, you need to find the right prospects by keeping your ICP updated while also paying attention to how well you are faring in your campaign.

It is advisable to keep changing approaches in cold email campaigns and monitor the performance to gauge the impact it has on conversion rates.

How to improve cold email conversion rates?

improve cold email conversion rates​

Getting people to open your email is tougher than you would imagine.

Think about it.

Why would someone open an email from a stranger?

They don’t know anything about you, the products and services you offer, or the company.

Why, then, would they spend their time in reading your email?

You have to convince them to give your email a chance.

Your marketing strategy should be such that it encourages people to open your cold email and give it a full read.

Let us discuss some strategies that can play a crucial role in improving your cold email conversion rates.

The subject line can have the recipient's name.

You would be surprised at the effectiveness of this simple step.

Merely adding the recipient’s name in the email subject line significantly increases the chances that your prospect will open the email.

Personalization piques the curiosity of your potential clients or customers.

Think of a creative subject line and customize it according to the recipient you are sending it to, and there is a high chance that your email will be read.

The subject line will intrigue the person, and he will be compelled to click on it.

Understand your targeted audience

Cold email - Understand your targeted audience​

The conversion rate for cold emails varies according to specific industries. 

You need to determine the average open rate of your industry.

If you compare your results to other companies with a different target of customers, you will be misled regarding the effectiveness of your cold email campaigns.

For instance, it is seen that businesses related to hobbies have a higher conversion rate for cold emails compared to other industries.

Similarly, emails containing e-coupons and daily deals have a low open rate.

This information is critical since it will make it easier for you to set realistic goals for your cold email campaign.

Having the right benchmark will ensure that you have a reliable target to work towards.

Once you understand how your targeted audience responds to cold emails, you will be better positioned to create something that would attract them your way.

It is equally crucial that you create a highly targeted list.

You need to identify your potential clients and customers.

When you send your cold emails to people who are more likely to be interested in your business, the conversion rate will increase.

Therefore, develop a targeted list via adequate research, and you will see the outcome of your cold email campaign have a drastic overhaul.

Have a creative subject line

Your conversion rate will only be improved if your prospect opens the email.

Therefore, ensure that the subject line of your mail is creative and alluring. 

A lot of people decide whether to click on an email according to the subject line.

Therefore, a winning subject line can make a world of difference.

The first impression plays a crucial role in online marketing strategy.

More of your leads will give your business a chance if you manage to impress them in the first step.

Thus, make sure that your subject line does the trick.

It is seen that the response rate is improved significantly when you have short and yet attention-grabbing subject lines.

Long and detailed subject lines do not pique interest.

The prospect will likely not even open your email, let alone contemplate giving your business a chance.

You need to spark the interest of your targeted audience via your subject line.

Weave magic with your content

If you want that your cold emails have impressive conversion rates, your content needs to be out of the world.

This is where copywriting comes in.

Copywriting can easily be called one of the most potent forces of online marketing strategy.

It is ultimately the content of the email, which would encourage people to give your business a chance.

Every sentence in the mail matters and should be formulated to bring you closer to your goal.

Copywriting focuses on arranging simple words in such a manner that the prospect will be inclined your way.

However, copywriting can be a tricky business. Not everyone has the talent to play with words.

Luckily, these days, there are many tools that can make things easier. If you are struggling with copywriting, Funnel Scripts is one such software that can come to your rescue.

You will not have to avail the services of a copywriter if you use this software. Funnel Scripts provides you with custom sales copy for everything, including cold emails.

If you are interested in learning the pearls of success in copywriting, you will find Copywriting Secrets by Jim Edwards highly valuable.

It contains all the foundation principals of copywriting, which will make your work easier.

Keep in mind that nothing can replace good content in the world of online marketing strategy.

If your email content is subpar, the prospect will discard your mail as meaningless.

He wouldn’t even think of giving your business a chance or buying your product.

Send emails at regular intervals.

Send emails at regular intervals. ​

It will be excellent for your cold email conversion rate if you set up a drip campaign.

Drip campaigns basically ensure that a series of emails are sent to prospects who take action on your site at preset intervals.

This ensures that you retain customers and remain in their minds.

Drip campaigns can bring back leads and users and encourage them to give you more business.

This ensures that you do not slip out of the mind of your potential customers.

There is only one thing that you need to make sure.

Even if the mails are pre-scheduled, they should implement all the tips of attracting the targeted audience.

Everything, from the subject line to customization and content, needs to be given attention.

However, you need to be careful with these follow-up emails.

Your prospects should not get annoyed due to a flurry of your cold emails.

A strong call to action is mandatory.

Your cold email will hold no meaning if it does not encourage your prospect to take action.

Therefore, a strong call to action is required if you want the readers to click on the converting landing page or give you a response.

You need to be clear about what you expect from the prospects.

It will be excellent to use an image or create a button to make it clear to the readers the action they have to take.

The call to action needs to stand out.

Make your emails mobile-friendly

If you want an enhanced cold email conversion rate, you need to ensure that your emails are mobile-friendly.

These days, people prefer using their phones to browse through their emails.

Your cold email will not be of any use if the prospect cannot read it well on his mobile.

This will negatively impact your conversion rate.

The email should be such that prospects can scroll through it with ease on their mobile phones.

The details should be large enough, even without any zooming. All the information should be presented feasibly.

Keep track of your performance.

Keep track of your performance.​

You won’t realize how to improve the performance of your cold email campaign if you don’t measure it accurately.

Specific metrics can help you out in determining the areas where improvement is required.

Bounce rate

The number of emails not delivered successfully is used to calculate the bounce rate.

Emails can fail to deliver due to a variety of reasons.

Perhaps you sent it to a nonexistent email address, or maybe the recipients’ inbox is full, and hence messages can’t be received.

Bounce rate can help you gauge how up to date is your email list data.

Open rate

The percentage of recipients opening the emails is indicated by the open rate.

This can help you in deciding whether your subject lines and timing are working or not.

Response or reply rate

Cold emails are meant to generate a response.

Therefore, the reply rate is one of the most important metrics to determine the success of your campaign.

In case your open rate is high, but the response rate is not too impressive, you need to work on your content and focus on reaching the targeted audience.

Conversion rate

At the end of the day, the whole purpose of a cold email is to encourage people to purchase your product, avail your services or give your business a chance.

Conversion rate measures the number of people who opened your mail, read through it, and followed the call to action.

This is the most reliable indicator that helps you gauge the success of your cold email campaign.

In case this is low, you need to ensure that your email features a clear call to action.

The prospect should know clearly what he has to do to avail your services or buy your product.

At the same time, the landing page of your website should be compelling.

It should have a simplistic design so that the prospect does not feel lost or confused.

Simple calculations can reveal your conversion rates.

The email service provider can provide you with most details.

Once you have the information at hand, you can analyze it and take the required measures to improve your cold email conversion rates.

It is imperative that you understand the role of conversion metrics while sending cold emails.

If you are unable to determine whether the emails are generating the desired response, you will not realize what needs to be done for improvement.

Final words

Tracking and measuring performance metrics is mandatory for every cold email campaign.

You should be flexible and willing to tweak your approach if things are not working out.

If you know the areas where improvement is warranted, you can take steps to remedy the situation.

Creating engaging content for your email should be your priority.

Nothing else will matter if your content fails to impress your prospects.

Therefore, ensure that you create an impactful subject line followed by an alluring and impressive content.

You can seek assistance from software like Funnel Script and books like Copywriting Secrets to make your content high-quality.

In case you still find yourself struggling with marketing and understanding how to boost your sales, GetResponse can help you out.

This is a comprehensive marketing software platform.

It would be of immense help in creating content and boosting sales while also increasing traffic to your site.

Via GetResponse, you will be able to launch effective marketing campaigns that will do wonders for your business.

The best thing about this software is that it also has advanced analytics that let you know how well you are doing.

It will enable you to understand your customers better.

In the end, it is all about improving your strategies so that your business gets a boost.

Therefore, ensure that you pay heed to conversion metrics and adjust your cold email campaigns effectively.

Statistics prove that companies that try different approaches in their cold email campaigns have a better chance of success.

Disclosure: When you purchase a service or a product through our links, we sometimes earn a commission.