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Clickfunnels Vs Shopify – Which one Is Best For Your Business?

If you want to find the right online tool for your business, you need to compare two of the most popular options on the internet – ClickFunnels vs Shopify.

Both have some great features, but the final decision depends on the type of business because they focus on a different audience.

Below, you can read a description from each tool before mentioning their available features.

What Is ClickFunnels?

Clickfunnels Review - Funnelopedia

ClickFunnels is an all-in-one sales funnel builder.

It means that you can find every necessary feature that you need to optimize your sales funnel and make sales.

The focus is on the drag and drop sales funnel builder that allows you to customize every page of your funnel.

It includes many templates with different types of funnels.

Today, ClickFunnels is the most popular sales funnel builder, even if it started from zero a few years ago.

The members can use the sales funnel that Russell Brunson, who is the owner of ClickFunnels, uses to sell his products.

ClickFunnels works well for digital products and businesses that sell services.

Most templates help people in these niches.

For example, you may have a course, an ebook, or make digital product launches.

ClickFunnels has effective sales funnels for these business models, and most active members use them.

However, Russell Brunson says that anyone who has a product can build a sales funnel and improve conversions.

Some templates are for businesses that sell physical products online, and you can find available integrations for WordPress and Shopify.

It can definitely work with an online store even if it is not a popular option for ClickFunnels members.

Recommended Reading: Ultimate Clickfunnels Review: All You Need To Know Before You Sign Up

What Is Shopify?

what is shopify

Shopify is software that helps internet marketers to create online stores.

It can work both for beginners and experienced marketers because it has many features and themes to optimize online stores.

It is the most popular online store builder on the internet.

The benefit of Shopify compared to other alternatives is that the user does not need any technical knowledge, skills, or experience in website building.

While there are other website builders and WordPress plugins that can do the same thing, Shopify has the best user experience.

It requires minimum store optimization, design, and copywriting skills because everything is pre-made by the platform.

An online store has many elements that you need to put together.

For example, you need a nice homepage, a logo, payment processors, product pages, and many more.

If you use Shopify, you can build all the required pages in a few minutes and then focus on the store’s products.

Lastly, Shopify can work for every e-commerce business model.

It can be helpful for people that sell their own products and dropshipping.

All e-commerce business models require a nice store to get the most conversions from your traffic.

Of course, the owner of the store is responsible for generating targetted traffic.

ClickFunnels Vs Shopify - The main difference

These two tools build website pages for their customers.

However, they have a different mission. ClickFunnels builds sales funnels, and Shopify builds online stores.

This simple difference changes everything.

When you look for the best option for you, it is important to consider your business model and which tool will give you the best.

The additional features and learning material on their websites are relevant to their main goal.

For example, the blog of Shopify publishes posts that help people who build and run online stores.

They don’t care about the sales funnel because it is not relevant to their business.

On the other hand, ClickFunnels has tons of information that can help businesses that sell services and digital products.

Below, you can read the main features of each tool:

Top Features of ClickFunnels:

1. The Sales Funnel Builder

You can choose one of the available templates or build a sales funnel from zero.

In both cases, you can drag and drop items in your sales funnels.

These items can be anything you can find on a website page like headlines, images, videos, email forms, etc.

Once you have selected the right items, you can customize how they look.

Again, you are completely free to change colors, the background, try different sizes on the letters or images, and change positions.

If you have used similar tools before, you will be surprised by the ease of using this sales funnel builder.

It is the main product of ClickFunnels and what makes it the best company in this category.

When you create the best possible sales funnels, the conversions will increase as well.

If something goes wrong, you can change elements on the sales funnel, try new things, and do A/B testing for the best results.

2. Integrations

ClickFunnels gives fantastic flexibility to the average user because of the many available integrations.

You can integrate autoresponders, payment gateways, website builders like WordPress, Gmail, webinar tools, and more.

Most popular online tools that could add some value to your sales funnel can work with ClickFunnels.

If you are a beginner, you may not find value in these integrations.

However, it gives you freedom when your business is growing.

You will need more features to expand your business.

When you use tools that are not flexible, you have to stay with their available suggestions.

3. A/B Testing

A/B testing allows you to create two versions of the same sales funnel and compare their conversion rates.

For example, you can change only the headline and compare how they work.

This feature will send traffic to both versions and track the results.

Once you create your first sales funnel and start getting some results, A/B testing is essential to improve your conversions.

It can make the difference between break-even and high-converting sales funnels.

Each change you make is tested with your existing traffic. So, you keep what gives you results and delete what does not work.

4. Templates

ClickFunnels has templates with pre-made sales funnels that you can use for your business.

These sales funnels work well, and people have tested with different target audiences.

It’s a good idea to make a few changes to look unique, but even copying them will give some results when your traffic is relevant to your products.

You can find templates for books, webinars, agencies, coaching, affiliate marketing, digital products, and physical products.

There is a marketplace where you can buy advanced templates at different prices.

The templates minimize the required work from your part and eliminate the risk of a sales funnel that does not convert.

5. Courses and Books

ClickFunnels has created many courses and books for those who want to educate themselves about sales funnels and internet marketing.

Most of them require additional payment, but the quality is great.

Some of the most popular options are the One Funnel Away Challenge, Copywriting Secrets, and DotCom Secrets.

Russell Brunson has created many of these courses, but some other big names participate too.

They have simple and easy to apply information that works.

ClickFunnels is for average users that want to build an online business, so all the training material follows the same concept.

Top Features Of Shopify

1. Themes

The available customization options make Shopify the best online store builder.

You have thousands of free and paid themes that change the design of your store.

You can find them on the Shopify website and choose the one you like before building your store.

Most themes have a nice design and can work both on desktop and mobile.

They allow you to get the maximum from your traffic sources without losing visitors from mobile.

You can also edit or change any element on these themes if you want to make improvements.

2. Many Payment Gateway Options

When you have an online store, the customers buy things from your payment pages.

It is important for your conversion rates and revenue to complete this process without a problem.

Shopify is the platform with the most payment gateway options.

You can find the best option for your store.

Your visitors can buy products with their credit cards and PayPal that are common ways to pay on the internet.

Then, you can adjust your payment options based on your target audience.

You can enable more methods or figure out a way to get paid from specific countries.

3. Blogging

Shopify is not a blogging platform, but it has a blogging tool that allows you to create and publish content.

We can’t compare it with blogging platforms like WordPress when it comes to the available editing options.

Simply, it focuses on the product pages instead of content pages.

However, you can add a blog to your online store to increase traffic.

Blogging is a great way to get free and targetted traffic from search engines.

This traffic source is valuable for any business and can be an opportunity to get more customers to your store.

4. Dropshipping

Dropshipping is a beginner-friendly business model.

You don’t have to own the products but can find them on other marketplaces, list them to your website, sell them at a higher price, and request the original seller to ship them.

As you can understand, you don’t need a budget to buy an inventory, but every new sale can be profitable.

The only problem is the low margin between your price and the original price.

Shopify is a place that attracts many beginner marketers that start dropshipping.

Beginners tend to lack technical knowledge, so Shopify fixes this problem with the available themes.

There are many blogs and resources about dropshipping on Shopify that educate and motivate beginners to take action.

However, you should be careful with the third-party courses about Shopify and dropshipping.

Many fake gurus ask for thousands of dollars for information that is available on Shopify for free.


ClickFunnels and Shopify have a free 14-day trial that allows you to try it before you pay.

Both tools are so useful for their business models that most people that are serious about business will upgrade anyway.

After the free trial, they have different pricing plans you need to consider.

ClickFunnels has two pricing plans for $97 and $297 per month.

Clickfunnels Pricing $19 plan $38 plan platinum (1)

The first plan has limited pages and funnels for the members while it lacks in some features.

However, it is good enough for many small businesses and beginners. 

They just need one-two good funnels to get some revenue in the beginning.

The platinum plan that costs $297 has unlimited pages, unlimited funnels, more domain names, and more gateway options.

Shopify has three pricing plans that cost $29, $79, and $299 per month.

If you are a beginner, the first option is the better fit for you. Then, it’s possible to upgrade in the future.

The next pricing levels can make a huge difference if you generate revenue because they decrease the fees per sale, allow more staff members, better reporting, and more location inventories.

If we compare the pricing plans of the two tools, we will not find many differences.

The cost is almost the same at the higher levels, but Shopify has a cheaper entry for beginners.

Can ClickFunnels and Shopify Work Together?

ClickFunnels has a Shopify integration, as mentioned above.

This is useful for users when they have a store on Shopify and want to create some sales funnels to increase conversions.

In this case, you can join both platforms, send traffic to your sales funnel, and send the visitors to your store to complete the purchase.

An effective sales funnel can promote additional products from your store as upsells and increase your profits.

However, this is an option for marketers that already know to use at least one tool. It would not be easy to learn two strategies together.


The best tool for your business depends on your business model.

If you have a digital product, a service, or want to become an affiliate marketer, ClickFunnels is the best option.

Shopify works better for physical products, people who want to build online stores, and beginners on dropshipping.

But both of them are the top tools in their categories.

Hope you’ve enjoyed this ClickFunnels Vs Shopify Comparison have a nice day and see you soon again 

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