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ClickFunnels vs Infusionsoft – Powerful Comparison

ClickFunnels vs Infusionsoft – Powerful Comparison

If you want to figure out the best marketing and sales tool for your business, you must compare ClickFunnels vs Infusionsoft.

When we visit their homepages, we see a difference in the target audience and their pitch.

ClickFunnels claims that it will improve conversions and Infusionsoft focus on automation.

Even if they have similar features inside.

This article will compare the most important parts of the two tools and help you decide which one is the best option for you.

What Is ClickFunnels?

Start Free 14 Day Trial Now - ClickFunnels​

Most people know ClickFunnels as a sales funnel builder with amazing templates that work for all niches.

ClickFunnels focuses on creating high-converting sales funnels and allowing their clients to build their own sales funnel.

The templates are pre-made funnels that you can use for your products.

People who join this tool have a product, a service, or want to promote an affiliate offer.

In every case, they optimize their sales funnels with the available tools to increase their conversion rates.

Lastly, ClickFunnels has used these funnels to build their company.

It was founded in 2014 by Russell Brunson and today has a worth of over 300 million dollars.

What Is Infusionsoft (keap)?

Infusionsoft Keap Review vs clickfunnels platinum (1)

Infusionsoft helps you create sales funnels and landing pages, but most features are created for small and mid business owners.

While ClickFunnels has a more general approach and tries to be the best sales funnel builder, Infusionsoft is an all-in-one tool for small businesses that want to go online.

Many small businesses can’t afford to hire more employees to automate their sales and marketing methods.

Infusionsoft gives them the necessary tools to achieve that goal.

Infusionsoft is 15 years in business and has helped over 125,000 members that used their system.

Let's compare Infusionsoft vs ClickFunnels in their main features:

Sales Funnel

If your sales funnels convert, you will probably meet your sales goals.

It is the place to send your visitors to get their contact details and convert them into buyers.

ClickFunnels is the biggest company in this category.

Their main focus is to help average users build effective sales funnels fast, and the sales funnels builder allows you to drag and drop elements in a few clicks.

Even if you are a complete beginner, you can get a pre-made template for your niche or the type of products you promote, add your products’ details, and start sending traffic in 20 minutes.

Infusionsoft has a campaign builder that creates sales funnels.

It is another powerful tool, while you can find some templates as well.

However, you have not as many options as ClickFunnels.

The benefit here is that the campaign builder can work with the CMR system or the marketing automation features that are created for small businesses.

When you create a sales funnel, Infusionsoft includes a drag and drop builder, but ClickFunnels builder is easier to use and allows you to work much faster.

Overall, ClickFunnels wins the comparison of sales funnels.

It is one of the best tools in this category, if not the best in the world.

Order Forms

Clickfunnels ORderform

This is another easy win for ClickFunnels.

The drag and drop builder allows you to make any changes you need on your order forms and get the maximum from them.

The order form is an important part of the sales funnel because it’s the place that will get a lead or complete a purchase.

So, you want to avoid any waste of traffic.

ClickFunnels give you the option to add videos, testimonials, exit popups, and other features that will increase your sales funnel’s conversion rates.

If you can make new offers and discounts repeatedly, you will earn the buyer’s trust sooner or later.

Infusionsoft can’t claim that they do a good job on that part.

The order forms are customizable only if you edit HTML, making it too difficult for the average user.

Some Infusionsoft members integrate third-party tools to solve the issue with the order forms and improve their conversion rates.

Email Marketing

Infusionsoft offers a better email marketing service. 

Simply, ClickFunnels does not include the email marketing features on their standard membership.

It is available only for the platinum members that cost $297 per month.

So, if you want to begin with ClickFunnels and create email marketing campaigns, you will need to integrate a third-party email marketing tool.

On the other hand, Infusionsoft allows you to create email marketing campaigns from the beginning.

You can use all the available features of the tool in your emails.

It has pre-made email templates to improve conversion rates and a drag and drop feature.

You can also create autoresponder emails that are triggered by the actions of your customers in your funnel.

So, the most important features that you could find on an email marketing tool are available on Infusionsoft.

You don’t have to integrate additional tools or pay extra money.


Infusionsoft has a CMR feature that works together with the other tools.

Email marketing, sales funnels, and CMR are connected to improve conversions and give you the right data.

When a customer does an action in your sales funnel, it will record it on the customers’ profile on the CMR.

When you gather enough data, you can send the right message at the right time, so you will get better results from your campaigns.

Infusionsoft has a leading score for your leads and customers.

The leading score counts the previous actions of your leads to determine if they have high chances to make a purchase or not.

The more positive actions they take in your funnel, the more chances to convert.

Based on that score, you can adjust your email marketing strategy.

Customer Support

Customer Support is important when you run campaigns and get visitors to your sales funnels.

If there are any technical errors or need help, quick fixes are critical.

Both tools have a support team that you can contact when needed.

However, there is a small difference.

ClickFunnels reply to messages and handle any technical issues Monday to Friday from 9 am to 5 pm.

Infusionsoft’s customer support is available 24×7.

This difference in the hours of work makes Infusionsoft’s customer support more practical.

Many business owners work on weekends or in the evening.

They may focus on other important tasks in the morning hours and leave their support requests for later.

In every case, more hours of work mean that you have more chances to get help when you need it.

ClickFunnels has more complaints about customer support on different user reviews on the internet.

If you put them all together, Infusionsoft seems to do a better job in this part.


ClickFunnels gives you all the important metrics from each funnel.

For example, you can see visitors, conversions, purchases, conversion rates, etc.

However, it does not put them all the funnels together.

You need to add up these details by yourself to figure your total results.

Infusionsoft has more reports for the members.

It pulls metrics from the CMR that keep data from every action of your visitors.

You can put them all together and check your reports on any dates you want.

However, it is not so easy to use.

The members must choose the dates and reports every time they log in.

The tool could save us time if they had a standard method of reports or an option to save our favorite repots.

Infusionsoft has more metrics and data than ClickFunnels.

You can also get data from all your funnels and pages, so it’s a winner on reporting.


You will need integrations if you don’t have all the tools and features you must use for your campaigns.

While ClickFunnels is an all-in-one tool, it has many integrations.

You can integrate all the known platforms and tools that can be relevant to sales funnels.

Most people focus on the payment processor and email marketing integrations.

These are two areas that ClickFunnels lack features or offer them at a more expensive level.

Infusionsoft has not many integrations, and most members must use the features of the tool.

It can be a problem when you prefer another online service for a part of your marketing.

However, it includes a ClickFunnels integration that means these two tools can work together.

Sales Automation

You can turn your leads into customers without extra work on your part for every lead.

You create a strategy or some messages for your leads that are delivered automatically.

While ClickFunnels has not a special feature for this process, a sales funnel includes all the steps from the time you get a visitor on your landing page until purchasing your product.

So, sales funnels include the sales automation part.

However, Infusionsoft has an extra feature that works in three stages.

Each stage trigger specific emails for all the leads.

It isn’t easy to choose a winner for sales automation.

ClickFunnels does a great job of turning your visitors into customers.

Many members get results from their sales funnels, and the templates are already optimized to make sales.

On the other hand, you may need to try this sales automation feature by Infusionsoft.

Affiliate Program Tracking

Both tools have affiliate tracking tools that you can use with your sales funnels with third-party tools.

ClickFunnels has Backpack that is a complete affiliate management tool.

You can use it to create an affiliate program, commission plans, and track the sales of your affiliates.

However, Backpack is a part of the platinum membership that costs $297.

Infusionsoft’s affiliate tracking tool allows you to create affiliate links and track your affiliate as well.

You can also combine it with the CMR tool and get data from every action of your affiliates.

The affiliate tracking tool is available only with the most expensive pricing plan that costs $100.

The winner on affiliate tracking is Backpack because it is easier to handle links, tracking, and payments.



If you are a beginner in internet marketing, you may need some training.

While everyone can learn how to use these tools, it has less learning curve when you get the right information.

Both tools have many helpful videos and information for customers who want to get their products maximum.

You can find videos when you begin to use each feature.

While free information is enough, you can get more advanced training at a price

ClickFunnels has many popular books and training programs that give different effective techniques on sales funnels.

Russell Brunson has created most of these books and programs such as Expert Secrets, Dotcom Secrets and the One funnel away challenge to name a few

Infusionsoft includes paid coaching packages with training, webinars, one-to-one calls, and different technical lessons relevant to the tool.

The winner of paid training is ClickFunnels.

You have the option to join proven training programs and learn from the best


ClickFunnels has two pricing plans.

Clickfunnels Pricing $19 plan $38 plan platinum (1)

The starting plan costs $97 per month, and the platinum costs $297 per month.

The platinum plan includes more sales funnels and additional features that are not available to the starting plan, like the email marketing features.

Infusionsoft has three plans that start from $40 per month if you pay three months in advance.

The starting plan for one month costs $75.

Infusion by keap pricing plan

The concept here is similar to ClickFunnels because it gives you more features with the more expensive plans.

The winner on the pricing is Infusionsoft.

However, you must review the features carefully before deciding which plan has the most value for you.

The expensive plan of Infusionsoft with the most features for this tool costs $100 per month if you pay for three months in advance.

It is a big difference from the $297 platinum membership of ClickFunnels.

Final Verdict

The winner for you depends on your needs.

If the focus is on building excellent sales funnels that convert, you should go with ClickFunnels because it is the best tool for sales funnels on the internet.

Those who need a marketing and a sales solution for a small business can consider starting with Infusionsoft because of the many available features you need.

Disclosure: When you purchase a service or a product through our links, we sometimes earn a commission.