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Copywriting Tools

8 Best Copywriting Tools to Help You Improve Your Web Copy

The internet has many tools that can help us do different tasks that would require time and effort.

The same applies to copywriters that want to create great copy and be productive.

In this post, you will find the best Copywriting tools.

These tools will allow you to save time and handle many copywriting tasks.

1. Grammarly

copywriting tool tips - grammarly

Grammarly is a popular tool for all types of writers.

As you can understand from the name, it checks for grammar mistakes on the content.

At least, this is the main feature of the tool.

You can’t create a good copy if the reader finds many errors in an article.

You can log in to the tool or add a chrome extension that checks the content on the different websites you write.

Grammarly follows some standard grammar rules that allow it to find these mistakes.

If you have a grammar error, you will see a red alert below the wrong word or phrase.

For minor mistakes, there is a yellow or blue alert.

You can click on each error to get the correct version of the word.

Grammarly has created an editor that you can use to write.

Then, you can download the content of just copy-paste it to another document.

The editor of Grammarly looks like the editor of a WordPress website.

You can add a title, subheadings, lists, bold letters, and links.

So, it will not take many changes once you copy-paste the content on your website.

Two important metrics of the tool are the readability score and the plagiarism score.

While it does analyze the readability in detail, the score goes down when you use complicated words.

Then, there is a text score based on the alerts that you have on the content at the same time.

If there are no alerts, the text score is 100%.

The plagiarism checker is very simple.

It scans the internet and shows a percentage of the content that is duplicated.

If the plagiarism percentage is too high, you need to make changes because you need unique content for your website.

Lastly, you can add goals based on your target audience.

You can choose to write as an expert, have formal or informal writing, and give the right tone.

Based on your goals, Grammarly will show you different alerts.

2. Yoast SEO

yoast SEO - copywriting tips

This is a great SEO plugin that helps many internet marketers to get better rankings on Google.

It is not created for copywriting but includes criteria that a writer must follow to get maximum from each article.

They suggest specific placements for your keywords and let you know if you have done a good job on each post.

However, proper SEO needs some copywriting basics that affect the readability of the content.

The goal of every piece of content is to make the readers happy.

If they can’t read the content, you just waste your time.

So, there are criteria that help readability.

If you follow them, you have more chances to create a good copy.

Yoast SEO is available only for WordPress users.

It has a free version that you can download from your WordPress dashboard.

You can then check it below every page and post of a site when you edit your content.

Even if you don’t have a keyword or don’t care about SEO, you still have access to the readability options.

Once you install the plugin, you can add a new post and write copy.

Below the content, you can see an SEO and a readability tab.

These tabs have some colors. When the color is green, everything is fine and does not need improvements.

If there is a yellow or red color, you must check the plugin’s suggestions and change some things in your content.

The plugin scans the content and gives information about subheadings, paragraph length, sentence length, passive voice, transition words, etc.

You can find the exact metrics of all the above in the readability tab of the plugin.

3. Headline Analyzer By IsItWP


There are many online tools for headlines, but this headline analyzer can help you find your headline’s best version.

It’s a free tool that includes different metrics that help you to understand if your headline is engaging enough based on the words that you use.

Most internet marketers already know that the headline is an important part of their copy.

If you have a boring and uninteresting title, you will not attract enough visitors.

It’s the case for search engines, social media, emails, ads, and any other type of content.

Without a good headline, you will not get enough clicks.

The headline analyzer has a score with a range from 0 to 100. Once it finds some specific words on the headline, it increases the score.

If you use negative words, it can reduce the score as well.

However, the tool doesn’t understand if your headline makes sense or the relevancy with your content.

It just helps to figure the words that can get the most clicks.

The metrics include word count, character count, power words, emotional words, common words, uncommon words, and the headline’s sentiment.

The sentiment can be positive, negative, or neutral.

headline-analyzer score

Your job is to think 2-3 headlines for a specific topic that you want to write.

Then, you can analyze them to the tool.

If the score is not good in the beginning, keep changing words until having a better score.

The tool gives you suggestions on what you must change to make it more interesting.

4. Hemingway App

It’s a free tool that helps with the editing of your content.

The focus is to make the content easy to read or have the readability level that you want.

Hemingway App is free for everyone that wants to use the online editor and get access to their website.

You can use it by copy-pasting a piece of content to the tool, and then it will show you some suggestions.

Hemingway App is different than Yoast SEO and Grammarly because it will give different suggestions than the other tools of this list.

You can use it as an extra option, or it may work better for you than other alternatives.

The suggestions of the tools focus on the passive voice, adverbs on the sentence, and how easy or hard it is to read a sentence.

While it has an overall score, it is important that analyzes each sentence.

The score estimates the readability into grades.

Anything lower than 6 can be readable for most people who read content online and have some basic reading skills.

As the grade score gets higher, it is more difficult to read for your target audience.

The online editor has a writing and editing mode.

So, you can use it to create content online.

It has basic editing options like subheading, lists, and bolds numbers.

The main difference between the Hemingway App and Grammarly that is mentioned above is that the Hemingway App can’t find grammar errors.

5. Evernote

evernote - copywriting tool tips

Evernote is a tool that helps you to take notes.

It has a free and paid version, but you can use the free options without any problems.

The tool delivers what it promises and gives you a place to take notes.

If you are a copywriter that creates content for many products and pages, you will probably need to take many notes.

It can be for your own products or any freelance projects.

In both cases, you can be more creative and productive when you write down your thoughts.

Most writers have many ideas when they are relaxed but can forget them later.

On the other hand, new ideas do not come when you need them.

For this reason, it’s super important to note everything that comes in your mind.

You will create lists of content ideas and improvements without pushing yourself when you run out of time.

It’s a habit that will make you more calm, focused, and productive.

Evernote is a simple way to take notes.

You can start a new account with your email address and go to the members’ area.

It has an option that you can use to create new notes any time you want. It has an editor for writing and not just a line or reminder.

You can write complete articles on Evernote.

evernote articles

The mobile app allows you to take notes when you are not in front of your computer, but it’s the same process as the computer.

You click the option that adds new notes and can write your idea.

While everyone can traditionally take notes with a pen and piece of paper, technology has improved every part of our lives.

Evernote is available to every digital device, uses autosaves, and users can easily organize or delete older notes.

6. Canva

canva copywriting tips tool

Most website pages have images because they add value to the content and make it more engaging.

When it comes to sales funnels and product pages is even more important to use visuals relevant to the product or your services.

As a copywriter, you need to get the maximum from your images.

If you use them right, you can motivate more people to take action.

Canva is a tool that can help you to create great visuals.

There are many pre-made free templates for all types of designs.

You can create banners, social media posts, infographics, presentations, and many more.

You can also add free images on these templates to make them unique. It has millions of free and paid options.

It also allows you to use images that you can upload.

You can find images on stock image websites and upload them to Canva for editing or adding them to templates.

The editing process is simple.

You can change the size of your images, move them, add letters, and change the colors.

copywriting tips

Copywriters must make the visuals super relevant to their content, so the editing part can help you make any changes.

Once you complete all the process, you have the option to download or share your designs.

Lastly, you can use most of the website features for free, but there are some paid templates and images.

If you are a new user, you can join in a few steps with your Google or Facebook account.

7. BuzzSumo

buzzsumo tools copywriting tips (1)

BuzzSumo helps internet marketers to research specific topics and find new ideas.

As a copywriter, you can find what content works in your niche, how it performs on social media, trending topics, and what your competitors do online.

It’s a great way to monitor a niche or a specific competitor.

Copywriters must put time on research to get information about the topics that they write.

They need to know their audience and what works in their niche.

A tool that helps with the research can save many hours of work.

Many of the metrics that you can find inside are too difficult to find by yourself.

For example, it’s unlikely to find all the shares of a competitor’s post on social media, but BuzzSumo gives this valuable data.

If you know what works and what does not work for your competitors, you can easily focus on the topics that work.

You can simply model their best content and get the same results.

You can use it by adding a keyword and performing a search.

Then, you will get the content with the best performance on this keyword.

It includes the shares on social media, backlinks, and total engagement.

However, it will not give you all the data for free.

There is a seven-day free trial, and then the tool has paid memberships based on the searches that you want to do per month.

If you don’t have an account, you can do free searches and get only the first three results on each keyword.

8. Funnel Scripts

funnelscript Tools tips copywriting

Funnel Scripts is a tool by Jim Edwards and Russell Brunson that can help you write great copy even if you don’t have enough skills or experience yet. 

Instead of hiring copywriters, you can get the pre-written resources of the software.

These resources have already worked for other people with similar projects.

Funnel Scripts includes copy for most types of content that you will need.

There are emails, sales pages, webinar promotions and follow-ups, scripts for social media, headlines, and more.

The benefit of using Funnel Scripts is that you can’t do something wrong if you follow the available scripts and templates.

You don’t need to copy everything, but you can create unlimited content that works by changing a few words on the scripts and following the same structure.

When you model something that has worked in the past, you can expect results.

Lastly, you save a lot of time than doing everything by yourself.

Creating great content needs research and testing.

If you use the resources of Funnel Scripts, the program owners have already done the biggest part of the work.


These copywriting tools focus on the most important parts of your copy like the headline, readability, research, and visuals.

They are some of the best tools you can find on the internet and can save you a lot of work.

We Recommend Reading: 17 stupid simple copywriting tips for beginners (to Improve Your Conversion)


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