Actionetics (Follow Up Funnel) is a powerful email marketing tool that you can get as a feature of ClickFunnels.
In this Actionetics review, you will discover how it works and why it is so important for ClickFunnels users.
While there are options to integrate third-party tools, many users choose Actionetics because it is better for a sales funnel strategy and saves money at the same time.
Keep in mind that you may know Actionetics as Follow Up Funnel that is the new name of the tool.
However, most people still use the old name.
What Is Actionetics (Follow Up Funnel)
Actionetics is a part of ClickFunnels but only available with the platinum membership.
It was not the email marketing tool of ClickFunnels from the beginning, but it was added in 2015 with some other features to improve the user experience of ClickFunnels members.
You can think that Actionetics is an all-in-one email marketing platform.
When internet marketers use sales funnels to sell their products, they will need to collect emails.
Email marketing is a big part of the sales process, and this is why they need an email marketing tool like Actionetics.
ClickFunnels created its own email marketing tool because it can be the perfect solution for people who use the platform.
How Does It Work?
Actionetics has all the features that you need in a top email marketing tool.
It also has the Action Score that makes it unique and can’t find elsewhere.
It is a score that rates your subscribers’ engagement so that you can make decisions about your strategy with them.
You can expect high-quality services and can be considered one of the best email marketing tools available on the internet.
However, you can’t use it with third-party tools.
It is a part of ClickFunnels‘ experience, and this is the only way to use it.
Advantages and Disadvantages
1. Smart Lists
All the email marketing tools can create lists, and the same applies to Actionetics.
In most of these tools, you must manually manage these lists, check the subscribers, and remove the inactive or the ones that do not fit your target audience.
However, Actionetics gives you the option to manage your lists automatically.
When you create a new list, you can activate the “smart list” option.
Then, the list will add or remove contacts based on the rules you have added.
Actionetics has many rules that you can choose and combine them together if you need it.
Here are some common rules:
- Contact rules: You can set rules based on tags,
Action Score, and specific contact emails.
- Funnel rules: You can set rules based on their actions on your sales funnels.
- Product rules: Set rules based on the products they have purchased.
- Email step rules: Set rules based on the emails they have opened.
Smart Lists allow you to automate a time-consuming task in every other email marketing tool.
There are many inactive subscribers, people who subscribe only to get your freebie or subscribe for free information and no buying intention.
If you can remove all the subscribers who do not convert or create new lists with people who take specific actions can save you time and help you become more effective.
2. Action Funnels
Action Funnels helps you to create automation when your subscribers take specific steps in your funnel.
Based on their steps and your rules, you can send emails or use third-party platforms to perform specific actions.
ClickFunnels has many integrations with other tools that can work with Actionetics or are parts of your sales funnels.
For example, if you have added the Facebook integration, you can use data from Actionetics to create custom audiences for remarketing on Facebook Ads.
The same applies to any other integration you have.
Action Funnels allows you to perform actions depending on the option of the other third-party tool.
3. No Email Delivery Limitations
When you use the standard email marketing tools, you may have limitations, even if they do a good job.
They have a list of terms and conditions that you must use when you send your emails.
It is not a good thing because they should not tell you how to work with your list.
Actionetics has not any type of limitations.
A standard limitation on other tools is when you send emails with affiliate links that can get blocked.
Actionetics will not block these emails most of the time.
It uses third-party SMTP services that users must integrate into their ClickFunnels accounts.
However, this service gives you all the flexibility you need for your email marketing strategy.
4. Unlimited Contacts
Most email marketing tools set pricing plans based on the contacts that you have.
While you can start from free if you have no contacts, this structure creates limitations and extra costs for professional internet marketers and people who want to build a business.
These pricing plans work as upsells.
While it is a standard way that these companies set prices, they are not the best option for their customers.
You can waste a lot of money in the long-term.
Actionetics is available for you no matter how many contacts you have right now or in the future.
It is a tool that you can get with a ClickFunnels account and does not include additional costs as you grow your business.
1. You Can't Use It Without Getting ClickFunnels
If you are a member of ClickFunnels who already uses the other features of the platform, Actionetics is an easy solution for your email marketing.
There is no reason to use other tools because it already has anything you need.
However, if you search only for a new email marketing tool, you can’t get Actionetics without the other features.
In this case, you need to think if it is worth getting the whole package because the chances are that you use other tools for your business.
So, is ClickFunnels an improvement compared to your existing tools or not?
Usually, it is enough that you can create a high-converting sales funnel, and the email marketing tool is a bonus.
What Is Inside?
You can see the contacts on a table that include information and an image of the subscribers that have added one to their email accounts.
Of course, you can customize the tables and find a format that helps you to work.
The contact table is quite standard in most email marketing tools.
If you choose a contact, you will see more information about this person.
There are details like purchasing history, memberships on your sites, and the action score with some metrics for different categories.
If you don’t need a contact anymore, you can archive them.
Of course, this process can be done automatically based on the rules of the Smart Lists.
You can check all your lists together on one page.
For those who have too many lists, there are tags you can use to organize them.
If you want to create a new list, there is an easy process.
You click the “add list” button, choose a name, add a tag, and click the option of Smart Lists.
It would be helpful to use the Smart List option for easier list management.
You can set your own rules on each list.
Actionetics will use these rules to add contacts, remove contacts, and do other actions, which is a helpful feature.
It saves time from checking each contact separately and figuring out if they are active and how they perform.
Once you create a list, you can’t change the “Smart List” option.
You need to decide if you use Smart Lists before creating it.
This feature is important when you want to send one-time offers, announcements, and any special emails to your subscribers.
It includes any emails that are not part of your autoresponder series.
If you want to create a new email, you click the new email broadcast button that will send you to a new page.
You can then add some important information to your email as the subject line, the email lists, and the from field.
Next, you can add some requirements or settings to determine if the users in your lists will receive the email.
For example, you can choose to send it to users that have subscribed for a specific number of days and decide when you will send it.
Actionetics has some templates you can use for your emails and must choose one of them.
You can’t just send a plain text email like other tools.
Templates are helpful because they make your emails more interesting and readable for your subscribers.
Once you choose a template, you can see a preview before using it.
Then, there is an email editor that works with a drag and drop system like the sales funnel builder.
You can use any elements and images you need in a few clicks.
When you create the email, you can save and test it to check if everything works properly.
You will send the email at the selected time and date you have added in a previous step
Action Funnels helps you to get the maximum from your email marketing and the whole sales funnels.
The process is simple and has two steps: the action of a subscriber or a group of subscribers and your response that is triggered by their action.
Here is the process that will help you to understand how it works.
When you want to create an Action Funnel, you click the “New Action Funnel” button.
You will see a popup that requests a name, the list you want to use, and a tag to begin.
In the next popup, you can create one or more steps for the subscribers of the specific list.
For example, a step can be to open an email or click a link.
Then, you choose if this step will trigger an email or an action.
You can choose when you activate the next action.
If you choose to send an email, you will create an email like the broadcast feature.
If you want to do an action, you will select one based on your ClickFunnels integrations.
ClickFunnels has integrations for most known tools for internet marketers.
Through the Action Funnels, you can create advertising lists, send SMSs, invite them to webinars, and many more.
ClickFunnels claims to be an all-in-one solution for internet marketers and does a great job on that with all these features and integrations.
The best part is that you can add as many steps as you want and create rules based on subscribers’ actions.
It is easy to break them down into more lists or remove them based on their activity.
Once you create the steps you want and your Action Funnels go live, you can check their stats from your Actionetics dashboard.
For example, it shows open rates, click-through rates, completed actions, and more.
Actionetics is available with ClickFunnels Platinum that costs $297 per month.
It is an email marketing tool that fits with marketers who use sales funnels.
We can’t compare it with other cheaper alternatives because other marketing does not work in the same way and does not include tools for sales funnels in their packages.
SendGrid has a free option that is enough to get started.
ClickFunnels has many integrations so that you can check the other options in this part.
Is It Worth The Price?
When you get access to Actionetics, you can use ClickFunnels to promote your products or services.
It is an extra feature of a complete system that will boost your conversion rates, sales, and profits.
The ClickFunnels platinum that costs $297 is an all-in-one solution for many digital marketers and definitely worth the investment because of the value you get back.
Another option is to invest in Funnel Builder Secrets.
You will get all the training, resources, and tools you need for $1997.
If you don’t like what you get, there is a 30-day money-back guarantee.